Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
The business is much more complex than when David Smith founded High Brew in a moment of inspiration while on a sailing trip with his family. But the brand is returning to its core elements once again to find a new visual identity aimed at organizing its growing product portfolio and standing out in an increasingly crowded coffee set.
Colorado-based CBD drink maker Defy LLC filed a lawsuit last month against Tennessee-based hydration beverage brand Defiance Fuel, claiming the latter company infringed on its trademarks; A new lawsuit against 75 members of Dairy Farmers of America’s (DFA) leadership team is accusing the co-op of extortion and cartel-like tactics; Family of late Hansen’s Beverage Co. founder Hubert Hansen were awarded $17 million in a ruling against The Coca-Cola Company and Monster.
After spending the last year pivoting its marketing and identity back towards its core military audience, Kill Cliff is looking to expand its consumer base with a change in design that positions it as an approachable clean energy play with an array of use occasions.
Citing rapid changes in the marketplace, The Coca-Cola Company announced this morning it is discontinuing its cold-pressed juice and smoothie brand Odwalla and its accompanying chilled DSD network at the end of this month.
UK-based Dash Water is crossing the pond to enter the U.S. market through a partnership with digital beverage house Iris Nova. Founded in 2017, the brand is positioned as a premium sparkling water that infuses its flavors using real fruit rather than extracts.
Since late 2019, the Cleveland-based brand has been quietly seeding Organic Pre Workout Energy, its first line extension, online and in select area retailers.
Nutrition retailer GNC filed for chapter 11 bankruptcy protection today, and will shutter 800 to 1,200 stores nationwide.
Non-alcoholic beverage sales continued to rise over the two-week period ended on June 13, increasing 13% from the same time frame last year, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Organic sports drink maker HALO Sport has announced Grammy-award winning artist Armando Christian Perez, a.k.a. Pitbull, has joined the company as an investor and ambassador.
AriZona Beverages today unveiled its latest venture: Santa Fé (stylized “SANTA FÉ”), a sparkling water line flavored with a “splash of real fruit.”
Now operating as an independent, Reed says he’s free to flex his talent as a flavor chemist and product developer on his own terms, with a focus on premium natural ingredients over flavorings.
The Millerton, N.Y. facility that’s home to Harney & Sons, the second-generation family tea business in which Paul and Mike Harney have spent a combined 30-plus years, is now also the headquarters for The Hemp Division, a standalone vertically integrated grower and manufacturer that has steadily and quietly expanded since going online in 2019.
This month, the San Francisco-based brand, which launched last September with a line of CBD infused sparkling water, is rolling out its first line extension, Daytrip Go.
Relaxation drink Moment took home the title as New Beverage Showdown 19 champion today in the first-ever virtual edition of BevNET’s biannual pitch competition, which was sponsored by The Coca-Cola Company’s Venturing and Emerging Brands unit (VEB).
