Johnson: new Bossa Nova line fast-tracked
The recent acquisition of Bossa Nova Beverage Group by Beverage Holdings LLC will mean more Bossa Nova products in the near future, and more Bossa Nova-influenced beverages further down the…
Matt Casey
Posts by Matt Casey
Steaz pushes affordable organic at mainstream
Steaz, with its tea-based sodas and energy drinks, has long been a mainstay in the natural foods channel, but – suddenly – it’s a conspicuous participant in mainstream grocery stores.…
Reporter’s notebook: CytoSport, VPX, Labrada trademarks
With CytoSport signing a distribution agreement with Pepsi Bottling Group for Muscle Milk and competitors VPX and Labrada expanding their distribution in mainstream channels, nutritional companies are becoming a force…
Guayaki plans canned mate product
Guayaki, a pioneer of yerba mate tea, will add a new kind of package to its all-glass line-up: an aluminum can. According to Guayaki vice president of marketing Pierre Ferrari,…
Bottled water slides vs. straw
The International Bottled Water Association borrowed a stunt from the exciting world of CSPAN this week, issuing a skin-tingling slide show to make you feel better about consuming bottled water.…
Red Bull Cola's special buzz?
Red Bull has made it no secret that it includes coca leaves – the botanical origin of the drug cocaine – in the beverage’s all-natural formulation, but insists that there’s…
CytoSport injunction halts VPX’s Muscle Power
A federal judge has barred VPX Sports from making, selling or marketing its Muscle Power protein drink because its appearance is too similar to that of a competing product. In…
Dr Pepper's formula fracas
It’s not the third gunman on the grassy knoll, but this week’s dispute over a yellowed ledger with a formula marked “D Pepper Pepsin Bitters” may leave us with a mystery that can, sadly, only be resolved by opening a vault that’s likely to remain shut.
Wendy the Snapple Lady blasts new management
Snapple might have once given Wendy Kaufman – better known as “Wendy the Snapple Lady” – a Fifth Avenue parade, but the former spokeswoman this week gave current Snapple management…
Will Gatorade “G”-up its performance series?
Gatorade’s recent rebranding left one corner of its business untouched – the Gatorade Performance Series. The sub-brand aimed at serious athletes contains four product-lines for pre-, post- and during-workout uses,…
Reporter’s notebook: Coke, Pepsi trademarks
PepsiCo recently filed trademarks for two new varieties of Mountain Dew – Diet Mtn Dew White Flash and Diet Mtn Dew Ultra Violet. Both trademarks were filed at the end…
Anheuser-Busch’s 180 on 180
Anheuser-Busch has done a 180 on 180. The brewer’s non-alcoholic distribution arm, 9th Street Beverages, will roll out a reformulated and repackaged version of its 180 energy drink this month,…
Aquafina pushes light-weight trend
I have two “Eco-Fina” bottles on my desk right now. One stands about eight inches tall. The other, crushed into a lump of twisted plastic, stands about two and a…
PepsiCo signs deal to distribute Rockstar via Pepsi bottlers
Jumping from one multinational beverage company to its fiercest rival, Rockstar energy drink has signed a distribution agreement with PepsiCo Inc. that will end its deal with The Coca-Cola Company.…