Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference

PRESS RELEASE posted by Switchback Brewing Co.

Apr. 8, 2026 at 1:37 pm

XLinkedInRedditFacebookEmail
Report Press Release
Non Alcoholic BeerNANA BeerNon AcoholicCraft Brewers ConferenceCBCNA IPANon Alcoholic IPA
Non-Alcoholic Beverages

Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and “Krush N.A. IPA” at Craft Brewers Conference

FOR IMMEDIATE RELEASE

BURLINGTON, VT (April 8, 2026) — Switchback Brewing Co. and Sustainable Beverage Technologies (SBT) will showcase the next phase of their partnership at the upcoming Craft Brewers Conference with the debut of Krush® N.A. IPA, a non-alcoholic collaboration brewed using BrewVo® technology.

The announcement builds on news first shared in January, when Switchback revealed plans to bring non-alcoholic production fully in-house through the installation of a BrewVo system, establishing the brewery as the only BrewVo production facility in the East.

Now, just months later, that investment is already taking shape through collaborative product development and expanded capabilities.

From Installation to Innovation

With BrewVo now being integrated into its Burlington facility, Switchback is moving beyond infrastructure and into execution, developing new products and partnerships that demonstrate the potential of the technology.

Krush N.A. IPA, developed in partnership with Yakima Chief Hops, serves as an early example of what that future looks like: a hop-forward non-alcoholic IPA designed to deliver full flavor, body, and balance.

“We’ve always approached beer with a focus on drinkability and balance,” said President and Founder Bill Cherry. “What BrewVo unlocks is the ability to bring that same approach to non-alcoholic beer, without compromise, and to do it not just for ourselves, but alongside partners.”

Expanding Access to High-Quality N.A. Production

The BrewVo installation positions the brewery as a hub for non-alcoholic production on the East, offering breweries and beverage brands access to advanced N.A. capabilities without the need to build their own systems.

That vision is now beginning to materialize. By combining BrewVo technology with Switchback’s brewing expertise, the Burlington facility provides a pathway for partners seeking:

  • Consistent, scalable non-alcoholic production
  • Proven flavor retention
  • A collaborative, brewery-to-brewery approach

Experience it at CBC

Krush N.A. IPA was created to demonstrate the real-world potential of BrewVo technology in a modern craft style. The beer features expressive hop character from Yakima Chief Hops, a full, satisfying body, and clean bitterness with a balanced finish. Sample Krush N.A. IPA and learn more about BrewVo technology and opportunities at the Craft Brewers Conference.

About Switchback Brewing Co.

Founded in 2002, Switchback Brewing Co. is an employee-owned brewery based in Burlington, Vermont. Widely known for its flagship Switchback Ale, the brewery is guided by a balance-driven approach to brewing and a deep commitment to quality, consistency, and community. Switchback’s portfolio includes Switchback Ale, seasonal and limited releases, and Switchback N.A., a non-alcoholic version of its iconic ale.

About Sustainable Beverage Technologies

Sustainable Beverage Technologies (SBT) develops innovative brewing solutions, including BrewVo®, enabling brewers to produce high-quality beverages across a range of alcohol levels while improving efficiency and scalability.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Switchback Brewing Company
    Switchback Brewing CompanyCPG Companies
    External Link Icon
    View on Nombase
  • Sustainable Beverage Technologies
    Sustainable Beverage TechnologiesEquipment & Facility
    External Link Icon
    View on Nombase
  • Yakima Chief Hops Inc
    Yakima Chief Hops IncFlavors & Ingredients
    External Link Icon
    View on Nombase

Latest News

Anheuser-Busch Distribution Arm Acquires Straub in SoCal

Anheuser-Busch Distribution Arm Acquires Straub in SoCal

Taste Radio: The Buyers & Investors Who Matter, A ‘Super’ Deal & A Jetty Emerges

Taste Radio: The Buyers & Investors Who Matter, A ‘Super’ Deal & A Jetty Emerges

Lifeway Sales Climb Nearly 19% in Q3 as Production Struggles to Keep Pace

Lifeway Sales Climb Nearly 19% in Q3 as Production Struggles to Keep Pace

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Part Time Sales Ambassador - Threes Brewing

Part Time Sales Ambassador - Threes Brewing

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Denver CO - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA

Denver CO - Territory Sales & Marketing Ambassador...

Production Brewer - Kane Brewing Company

Production Brewer - Kane Brewing Company

SUNBOY - Regional Sales Manager - California - SUNBOY

SUNBOY - Regional Sales Manager - California - SUN...

Regional Sales Manager Brewing/Malt Supply – Southwest (AZ & SoCal) Regional Sales Manager Brewing/Malt Supply – Southwe - Proximity Malt, LLC

Regional Sales Manager Brewing/Malt Supply – South...

View All Jobs|Post a Job

More News

New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands

New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands

Brown-Forman US RTD Director Talks Expansion Plans

Brown-Forman US RTD Director Talks Expansion Plans

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein

Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewer - Alvarado Street Brewery - Alvarado Street Brewery
  • Chief Marketing Officer - Baxter Brewing Co. - Baxter Brewing Co.
  • SUNBOY - Regional Sales Manager - California - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Florida - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Texas - SUNBOY - SUNBOY
  • SUNBOY - Director of Sales - SUNBOY - SUNBOY
  • Director of Brewery Operations - Third Space Brewing - Third Space Brewing
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands
  2. Brown-Forman US RTD Director Talks Expansion Plans
  3. CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy
  4. Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein
  5. Reed’s Secures $10M Private Placement to Fuel Turnaround Amid Sales Slump
  6. Suja Beats Q3 Estimates, But Warns Slower Growth Will Stretch Into 2027
  7. Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes
  1. A New Silky Smooth Ritual: GoodOnya Unveils the Matcha Collagen Latte
  2. Jack Daniel’s Debuts 2026 Heroes Selection: a Single Barrel Barrel Proof Rye
  3. Big Sipz Enters Category with Resealable Vodka Innovation: Big Sipz Lyte Ade
  4. Aperol & Hilary Duff Are Going Home for the Aperolidays, Bringing the Brand’s Spirit of Togetherness to the Holiday Season
  5. Quincy Teams Up with Content Creator Hallie Batchelder to Launch “Hallie’s Way” Spicy Dirty Martini Mix
  6. Lakewood Brewing Co. Releases 14th Anniversary Edition Bourbon Barrel Temptress XIV at VIP Release Party
  7. Kava Haven Launches at Binny’s Beverage Depot
  1. Brown-Forman US RTD Director Talks Expansion Plans
  2. Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes
  3. Maryland Revises Distribution Rules for RTDs
  4. Lewis Hamilton’s Almave Laps Into RTDs
  5. Stoli Returns to the US Market After Bankruptcy
  6. Morales Beverage Group Signs LOI to Acquire Green Light’s Texas and Florida Distribution Assets
  7. Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
  1. Constellation Brands CEO Nick Fink on SpikedAde, Pacifico and Sunnier Days Ahead
  2. Anheuser-Busch Distribution Arm Acquires Straub in SoCal
  3. Brown-Forman Ramps Up RTD Offerings
  4. Heavy Seas Files for Chapter 11 Bankruptcy, Founder to Retire
  5. Brewbound Podcast: Jeff Stuffings Explains Why Jester King is Seeking a Buyer
  6. A Test Case For What December’s Federal Hemp Ban May Look Like
  7. Press Clips: Southern Glazer’s Portfolio Mix, a Potential Barley Price War & Short’s Holiday Pack
View All|Submit News

Promoted PR Posts

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Cultivate CPG Names Eric Baldwin Vice President of Sales – Albertsons

Cultivate CPG Names Eric Baldwin Vice President of Sales – Albertsons

Ascênda Tequila officially launches with a new approach to the Tequila RTD

Ascênda Tequila officially launches with a new approach to the Tequila RTD

Rupee Beer Launches “Light One. Pour One.” 2026 Diwali Campaign, Celebrating the Indian Festival of Lights

Rupee Beer Launches “Light One. Pour One.” 2026 Diwali Campaign, Celebrating the Indian Festival of Lights

ROAR Organic Brings Its Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie by Zara Larsson

ROAR Organic Brings Its Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie by Zara Larsson

Coaqua Launches Nationwide at Walmart, Bringing Premium Coconut Water to More Than 3,000 Stores

Coaqua Launches Nationwide at Walmart, Bringing Premium Coconut Water to More Than 3,000 Stores

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase