FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

Cocktail-inspired hemp beverages featuring a proprietary blend of THC, CBD, and mood-enhancing CBG arrive at Spec's locations across the Lone Star State

Houston, TX — 3/2/2026 — FLORA, the award-winning line of cocktail-inspired hemp beverages from Reddi Beverage Company Inc., today announced a retail partnership with Spec's, one of Texas's largest and most respected wine, spirits, and fine food retailers. The partnership marks FLORA's entry into the Texas market and brings the brand's next-generation social elixirs to consumers seeking sophisticated, feel-good alternatives to traditional alcoholic beverages.

Unlike conventional THC seltzers on the market, FLORA's beverages are crafted with a proprietary cannabinoid blend of THC, CBD, and CBG—a mood-enhancing cannabinoid known for its uplifting and anxiety-reducing properties. This carefully calibrated combination delivers a balanced, social experience designed to help consumers feel their best without the downsides of alcohol.

Every FLORA product is made with between 90–95% organic ingredients, reflecting the brand's commitment to clean, premium quality. The flavors themselves are rooted in the cocktail world—FLORA was founded by former bartenders who brought their expertise in flavor development and mixology to the hemp beverage space. The result is a lineup of sophisticated, cocktail-inspired recipes that stand apart from the generic flavors that dominate the category.

"Our background as bartenders taught us that a great drink is about more than just the active ingredient—it's about the entire experience," said Adam Peabody, CEO and Co-Founder of Reddi Beverage Company. "Partnering with Spec's gives us the perfect platform to bring the elevated experience of FLORA to Texas."

Spec's, a Texas institution with a loyal customer base of discerning beverage enthusiasts, represents an ideal retail home for FLORA's premium positioning. The partnership underscores growing consumer demand for high-quality, cannabinoid-infused alternatives in the adult beverage space.

What Sets FLORA Apart

• Proprietary Cannabinoid Blend: Each FLORA beverage features a precision-dosed combination of THC, CBD, and CBG, engineered for a balanced, uplifting social experience.
• 90–95% Organic Ingredients: FLORA is committed to clean-label, premium formulations that consumers can feel good about.
• Cocktail-Inspired Flavors: Developed by former bartenders, FLORA's recipes bring real mixology craft to the hemp beverage category.
• Seven Years of Manufacturing Expertise: Backed by Reddi Beverage Company's deep experience in hemp beverage production, FLORA delivers consistent quality and compliance across every can.

Availability

FLORA products will be available at participating Spec's locations across Texas beginning 3/2/2026. For more information, follow FLORA on social media.

About FLORA

FLORA is the flagship brand of Reddi Beverage Company Inc., a hemp THC beverage manufacturer operating across eleven states. Founded by former bartenders Adam Peabody and Danny Jahnke, the company has spent seven years perfecting the art and science of cannabinoid-infused beverages. FLORA's cocktail-inspired lineup features a proprietary blend of THC, CBD, and mood-enhancing CBG, made with 90–95% organic ingredients. The brand represents a new standard in the social beverage category—drinks that taste exceptional and make you feel even better.

About Spec's Wine, Spirits & Finer Foods

Founded in 1962 in Houston, Texas, Spec's Wine, Spirits & Finer Foods is the largest family-owned and operated liquor retailer in the state. With over 200 locations across Texas—including Houston, Dallas–Fort Worth, Austin, San Antonio, and beyond—Spec's has built a reputation for an unmatched selection of wines, spirits, craft beers, and gourmet foods. For more than 60 years, Spec's has remained a destination for discerning beverage enthusiasts, offering expert curation, competitive pricing, and a shopping experience unlike any other.