A bacterial disease damaging Florida’s citrus groves has caused a spike in orange juice prices, according to an article in The Wall Street Journal. While demand for orange juice is at an all-time low, pricing could still rise because of the amount of damage to crops as well as the imminent winter months.
Hannah Crum and Alex LaGory, the proprietors of KombuchaKamp.com, have long worked with kombucha companies and homebrewers to help explain the proper steps and characteristics of this widely-unknown form of beverage, which uses a live bacteria as its base. With the recent announcement that the two have founded Kombucha Brewers International, a kombucha trade group, their roles not only become more official, but they also expand.
The report states that Morgan Stanley projects Monster’s compound annual growth rate (CAGR) at 11 percent, ahead of the 9 percent market and consensus forecast. Monster’s shares are selling at $57.11, but with an overweight value, Morgan Stanley estimates that figure at $65.
Activate Drinks, which entered the East Coast less than one year ago, announced Monday that it has expanded its footprint by securing distribution in Stop & Shop and Shaw’s, two grocers that make up 30 percent of the total food stores in the region, according to a Nielsen report.
Target, a Minneapolis-based mass retailer, has begun an enhanced water test that will eventually comprise four waves. The test features Sneaky Pete’s, Bai, Karma Wellness Water and Chia\Vie in the first wave and Oatworks, Aloe Gloe, Fruit2O and Just Chill in the second wave, according to Just Chill CEO Max Baumann.
Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.
By now, most consumers and retailers understand and approve of the idea of recycling. They’ve heard about carbon footprint and composting and other buzzwords with environmentally-friendly connotations. In 2011, Americans recycled about 35 percent of trash, according to the U.S. Environmental Protection Agency (EPA). That’s not a number to scoff at, but it’s also a number that many key figures in the sustainability business believe should rise.
While not quite at the level of peanut butter and jelly, carbonated soft drinks have long paired with burgers. But what about tea instead?
When marketing kids beverages, companies typically have two consumers in mind: the kid, who they hope will be drawn to the packaging and flavor, and the mom, who they’re looking to satisfy with the ingredients and price point.
The owners of CytoSport, Inc., which produces Muscle Milk, are planning to sell their company in an unparalleled fashion: by auction.
The new Fred focuses on three messages: what happened to the image of water, the flask’s compatibility with pockets and the push for endless refills.
Wesley Vultaggio, AriZona's owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.
As part of its Taste of Tomorrow program, Kroger has taken on Just Chill, KonaRed, AquaBall and Fred Water. Meanwhile, Red Jacket Juice and AMAZON Beverages have secured distribution with smaller independent retailers.
In a wide-ranging interview with BevNET, Gary Shiffman gave his side of the story: that the former management team, run by CEO Kevin McClafferty, had left the company with too small a staff to satisfy a wide network, and that it had only been in the past six to seven months that Shiffman and other investors had absorbed the details.
