Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

No Cap! Soda Pops Off at X Games Salt Lake City with Triple Podium Finish

Promoted post by NO CAP! Soda Pop, Inc.

Jul. 7, 2025 at 3:47 pm

XLinkedInRedditFacebookEmail
Report Press ReleaseContact the Poster
Non-Alcoholic Beverages
Listen to this article
  • image-01
  • image-02
  • image-03
  • image-04

Salt Lake City, UT – July ,8 2025 — NO CAP! Soda Pop, the bold, better-for-you soda shaking up the beverage game, made a statement at X Games Salt Lake City 2025 — not just showing up, but showing out with an epic triple podium finish in their very first official sponsorship. The world’s most intense action sports stage met its match with NO CAP! athletes Jarryd McNeil, Justin Dowell, and Wyatt Fontenot, who brought their A-game and left the crowd hyped and thirsty for more.

Jarryd McNeil, Australia - American freestyle motocross star and Nitro Circus powerhouse, snagged Bronze in Best Whip, reminding everyone why he’s a living legend with sixteen X Games medals. The No Cap! athlete brought the heat and the fun in the finals—proving top-tier skill and good vibes go hand in hand.

“Winning bronze at the X Games feels unreal. After all these years in FMX, to still be up there with the best is huge. I’m stoked. This medal means everything to me as I was able to share the moment with my wife and kids" Big thanks to No Cap! for their support too. Couldn't ask for a better sponsor in my corner!” — Jarryd McNeil

Justin Dowell, Team USA’s BMX park dynamo, crushed it with Gold in BMX Park and Silver in Best Trick—dropping a collection of tricks to make it his own – we’ll call it the “No Cap”. With precision and creativity, he lit up the X Games and showed what happens when next-gen talent meets next-gen soda.

“I rode hard and gave it everything I had to bring home Gold and Silver at the X Games in Salt Lake City, including landing a trick that’s never been done before. It was an unreal feeling. Having No Cap! Soda in my corner made it even sweeter.” — Justin Dowell

Wyatt Fontenot, a fearless rising star in freestyle motocross, narrowly missed a podium spot but made it clear: he’s here to stay, and the future looks bright. His gutsy style was pure fire at Salt Lake City.

“It was an awesome battle with the best whippers out there. I’m pumped for the next challenge and grateful to No Cap! Soda for their ongoing support.” — Wyatt Fontenot

NO CAP! Soda didn’t just sponsor — they energized. From bold, clean flavors to a vibe-packed booth that pulled in thousands, the brand delivered an authentic, no-crash, all-flavor experience that the crowd embraced. This partnership goes beyond sponsorship—it's a bold movement reshaping what soda means for the #NextGen and #NewSchool fans worldwide.

“We’re beyond proud of our debut weekend at X Games Salt Lake City — three medals, countless new fans, and a whole lot of energy. This is just the start. The future’s bright, bold, and NO CAP!” — Vinny Wilson, Co-founder of NO CAP! Soda Pop

For the freshest flavors, latest news, and upcoming events, hit up drinknocapsoda.com.

About NO CAP! Soda Pop NO CAP! Soda Pop is the next-generation soda brand shaking up the beverage aisle with bold flavors, zero sugar, and a loud personality. Every can is infused with postbiotics for feel-good function and crafted to resonate with the next wave of consumers demanding more from their drinks. Built for the culture—rooted in action sports, music, and youth lifestyle—NO CAP! is more than a beverage; it's a movement. Proudly supported by BETR Brands, the exclusive service provider to NO CAP!, the brand is rapidly expanding across major retailers and building one of the most exciting portfolios in modern soda.


About BETR Brands BETR Brands is a next-gen fractional beverage incubator and operating agency built to launch, scale, and support the industry’s most disruptive beverage brands. With over 50 years of combined leadership experience across sales, distribution, marketing, design, legal, and operations, BETR Brands helps early-stage and high-growth brands navigate the complex beverage landscape. From launching into Walmart to activating at X Games, our team drives strategic execution at every level. We don’t just consult—we build. BETR Brands is proud to serve as the engine behind breakout brands like NO CAP! Soda Pop, Glow Beverage, Pure Fuel, and more.

For More Information:
Learn More

Latest News

Crooked Pop Taps Former Zevia Exec Lee Schill as CCO

Crooked Pop Taps Former Zevia Exec Lee Schill as CCO

Corporate Bro Goes CPG as Online Comedian Ross Pomerantz Launches Coffee Brand

Corporate Bro Goes CPG as Online Comedian Ross Pomerantz Launches Coffee Brand

PATH Secures New Investment For International Expansion

PATH Secures New Investment For International Expansion

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Cidermaker - Yonder Cider Co.

Cidermaker - Yonder Cider Co.

Social Media Manager - Good Boy Vodka

Social Media Manager - Good Boy Vodka

National On-Premise Accounts Director - Good Boy Vodka

National On-Premise Accounts Director - Good Boy V...

After Sales Quality Supervisor - Dispense - Keg Manufacturer

After Sales Quality Supervisor - Dispense - Keg Ma...

Logistics Coordinator - Garage Brewing Co

Logistics Coordinator - Garage Brewing Co

Graphic Artist - Good Boy Vodka

Graphic Artist - Good Boy Vodka

View All Jobs|Post a Job

More News

Taste Radio: The Private Opportunity That Could Be Worth Millions

Taste Radio: The Private Opportunity That Could Be Worth Millions

Morales Beverage Group Moves In On RNDC Indiana Assets

Morales Beverage Group Moves In On RNDC Indiana Assets

Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition

Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition

Inside Axum Capital Partners’ Health And Wellness Investment Approach

Inside Axum Capital Partners’ Health And Wellness Investment Approach

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Malt RTD Market Manager - TN/MS - Hive - Hive
  • Shift Brewer - Icicle Brewing Company - Icicle Brewing Company
  • Packaging Technician - Icicle Brewing Company - Icicle Brewing Company
  • Head Brewer - BJ's Restaurants - BJ's Restaurants
  • Regional Chain Director - Central States - Outlaw Light - Outlaw Light
  • National On-Premise Accounts Director - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka - Good Boy Vodka
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. CELSIUS Named Official Energy Drink Sponsor of ESPN’s College GameDay in New Multi-Year Agreement
  2. Essentia Water Named Official Water Partner of USA Basketball
  3. ANNOUNCING: Hotaling & Co. Appoints Matt Niccolls Chief Financial Officer
  4. Crooked Pop Names Lee Schill Chief Commercial Officer
  5. Four Roses Continues Experimental Series With Honey Cask Finished Release
  6. With Soft Smoke and Creamy Harmony, 15-Year-Old Ardbeg Trudernish Brings a New Charm to Distillery's Core Range
  7. Wine & Spirits Industry Leaders Across the Nation Join 100% Cork to Endorse the Benefits of Cork
  1. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  2. Corporate Bro Goes CPG as Online Comedian Ross Pomerantz Launches Coffee Brand
  3. PATH Secures New Investment For International Expansion
  4. Taste Radio: The Private Opportunity That Could Be Worth Millions
  5. Morales Beverage Group Moves In On RNDC Indiana Assets
  6. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  7. Inside Axum Capital Partners’ Health And Wellness Investment Approach
  1. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  2. Morales Beverage Group Moves In On RNDC Indiana Assets
  3. Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
  4. Pernod Ricard Leans Into RTDs as It Navigates a Down Year
  5. Verlaine’s Lychee Martini Tests 25 Years Of NYC Bar Cred As It Breaks Into New Markets
  6. Gulf Distributing Hires First Spirits Director to Grow Division
  7. The Death of Traditional ‘Trading Up’: RTDs Lead New Premiumization Wave
  1. Crooked Pop Taps Lee Schill as CCO; Inks Partnership with Reyes Beverage Group
  2. CGA On-Premise Preview: Labor Day Celebrations Expected to be Down Slightly Compared to 2025
  3. August Beer Purchasers’ Index Reveals Industry in ‘Cautionary’ Position
  4. Insider’s Week in Beer: 🍺 Kegger at Nik’s House
  5. Press Clips: Rogue’s IP Bidders, Bero’s On-Premise Play and the NBWA’s Presidential Speaker Announcement
  6. Sierra Nevada Arms Wholesalers With ‘License to Sell’ in Fight Against Craft Beer Declines; Refreshed Packaging to Roll in 2027
  7. Morales Beverage Group Signs LOI to Acquire RNDC Indiana Assets
View All|Submit News

Promoted PR Posts

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

ArZo Expands New York Metro Presence

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Hyde's Hail Mary Expands Into New York Cannabis Market Through Statewide Partnership with MOOV Distribution

Novo Fogo Names Matt Follis Vice President of Sales

Novo Fogo Names Matt Follis Vice President of Sales

Shonen Soda Launches Nationwide at Five Below

Shonen Soda Launches Nationwide at Five Below

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase