Salt Lake City, UT – July ,8 2025 — NO CAP! Soda Pop, the bold, better-for-you soda shaking up the beverage game, made a statement at X Games Salt Lake City 2025 — not just showing up, but showing out with an epic triple podium finish in their very first official sponsorship. The world’s most intense action sports stage met its match with NO CAP! athletes Jarryd McNeil, Justin Dowell, and Wyatt Fontenot, who brought their A-game and left the crowd hyped and thirsty for more.
Jarryd McNeil, Australia - American freestyle motocross star and Nitro Circus powerhouse, snagged Bronze in Best Whip, reminding everyone why he’s a living legend with sixteen X Games medals. The No Cap! athlete brought the heat and the fun in the finals—proving top-tier skill and good vibes go hand in hand.
“Winning bronze at the X Games feels unreal. After all these years in FMX, to still be up there with the best is huge. I’m stoked. This medal means everything to me as I was able to share the moment with my wife and kids" Big thanks to No Cap! for their support too. Couldn't ask for a better sponsor in my corner!” — Jarryd McNeil
Justin Dowell, Team USA’s BMX park dynamo, crushed it with Gold in BMX Park and Silver in Best Trick—dropping a collection of tricks to make it his own – we’ll call it the “No Cap”. With precision and creativity, he lit up the X Games and showed what happens when next-gen talent meets next-gen soda.
“I rode hard and gave it everything I had to bring home Gold and Silver at the X Games in Salt Lake City, including landing a trick that’s never been done before. It was an unreal feeling. Having No Cap! Soda in my corner made it even sweeter.” — Justin Dowell
Wyatt Fontenot, a fearless rising star in freestyle motocross, narrowly missed a podium spot but made it clear: he’s here to stay, and the future looks bright. His gutsy style was pure fire at Salt Lake City.
“It was an awesome battle with the best whippers out there. I’m pumped for the next challenge and grateful to No Cap! Soda for their ongoing support.” — Wyatt Fontenot
NO CAP! Soda didn’t just sponsor — they energized. From bold, clean flavors to a vibe-packed booth that pulled in thousands, the brand delivered an authentic, no-crash, all-flavor experience that the crowd embraced. This partnership goes beyond sponsorship—it's a bold movement reshaping what soda means for the #NextGen and #NewSchool fans worldwide.
“We’re beyond proud of our debut weekend at X Games Salt Lake City — three medals, countless new fans, and a whole lot of energy. This is just the start. The future’s bright, bold, and NO CAP!” — Vinny Wilson, Co-founder of NO CAP! Soda Pop
For the freshest flavors, latest news, and upcoming events, hit up drinknocapsoda.com.
About NO CAP! Soda Pop NO CAP! Soda Pop is the next-generation soda brand shaking up the beverage aisle with bold flavors, zero sugar, and a loud personality. Every can is infused with postbiotics for feel-good function and crafted to resonate with the next wave of consumers demanding more from their drinks. Built for the culture—rooted in action sports, music, and youth lifestyle—NO CAP! is more than a beverage; it's a movement. Proudly supported by BETR Brands, the exclusive service provider to NO CAP!, the brand is rapidly expanding across major retailers and building one of the most exciting portfolios in modern soda.
About BETR Brands BETR Brands is a next-gen fractional beverage incubator and operating agency built to launch, scale, and support the industry’s most disruptive beverage brands. With over 50 years of combined leadership experience across sales, distribution, marketing, design, legal, and operations, BETR Brands helps early-stage and high-growth brands navigate the complex beverage landscape. From launching into Walmart to activating at X Games, our team drives strategic execution at every level. We don’t just consult—we build. BETR Brands is proud to serve as the engine behind breakout brands like NO CAP! Soda Pop, Glow Beverage, Pure Fuel, and more.
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