The flavored sparkling waters will hit shelves in October at all 175+ stores across 10 states, giving the Boston-based company a wider footprint in the Southwest.

The past few weeks of distribution deals indicate that while beverage buyers are continuing their faith in a proven category like coconut water, they’re not averse to innovation.

Starbucks announced Tuesday that it will purchase the remaining 60.5 percent stake of Starbucks Coffee Japan Ltd that it doesn’t own for approximately $913.5 million, according to Reuters.

Earlier this month, the Barclays Back-to-School conference offered a rare glimpse of candor from a Coca-Cola executive.

A large and still growing social media movement has influenced The Coca-Cola Co. to begin selling Surge again.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

More than a fifth of consumers say that beverages influence them when it comes to choosing a restaurant, according to a report by Technomic, a research and consulting firm.

The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”

While the cultures of all other Reed’s kombucha products grow in oolong and yerba maté teas, the latest offering is grown in organic coffee.

The growing list of emerging brands at Kroger got longer this week with the additions of Balance Water and Cheribundi.

The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.