Max Rothman

Posts by Max Rothman

Sprouts to Carry Something Natural

The flavored sparkling waters will hit shelves in October at all 175+ stores across 10 states, giving the Boston-based company a wider footprint in the Southwest.

Distribution Roundup: Retailers Embrace the Offbeat

The past few weeks of distribution deals indicate that while beverage buyers are continuing their faith in a proven category like coconut water, they’re not averse to innovation.

Coke Signs Deal With New Coke Bottler in Florida

The gradual evolution of The Coca-Cola Company’s business model in North America takes another step Wednesday, as the cola giant hands the keys to a new bottling operation in the Sunshine State.

The Return of Surge

A large and still growing social media movement has influenced The Coca-Cola Co. to begin selling Surge again.

Eye on the Market: Beverage Pricing in East L.A.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

Report: Beverages Influence Restaurant Visits

More than a fifth of consumers say that beverages influence them when it comes to choosing a restaurant, according to a report by Technomic, a research and consulting firm.

FBU LA: The Person and the Product

The event conflated food/beverage rookies with financial gurus and broker veterans. It was idea makers and those who invest in the ideas. Slacks and blazers met jeans and brand tees.