Max Rothman

Posts by Max Rothman

Video: Ibex and the Drinkable Yogurt Category

Drinkable yogurt sits at the intersection of the three P’s of beverage industry buzzwords — probiotic, portable, protein. Yet will this advantageous positioning be enough to carry a category?

Video: Chris Reed Explains Facility Expansion

Reed's, Inc. CEO Chris Reed figures that tripling the speed of the production will help the company move forward with less labor and roll out more product to absorb his facility’s inherent overhead figures.

Sprouts to Carry Something Natural

The flavored sparkling waters will hit shelves in October at all 175+ stores across 10 states, giving the Boston-based company a wider footprint in the Southwest.

Distribution Roundup: Retailers Embrace the Offbeat

The past few weeks of distribution deals indicate that while beverage buyers are continuing their faith in a proven category like coconut water, they’re not averse to innovation.

Coke Signs Deal With New Coke Bottler in Florida

The gradual evolution of The Coca-Cola Company’s business model in North America takes another step Wednesday, as the cola giant hands the keys to a new bottling operation in the Sunshine State.

The Return of Surge

A large and still growing social media movement has influenced The Coca-Cola Co. to begin selling Surge again.

Eye on the Market: Beverage Pricing in East L.A.

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

Report: Beverages Influence Restaurant Visits

More than a fifth of consumers say that beverages influence them when it comes to choosing a restaurant, according to a report by Technomic, a research and consulting firm.

FBU LA: The Person and the Product

The event conflated food/beverage rookies with financial gurus and broker veterans. It was idea makers and those who invest in the ideas. Slacks and blazers met jeans and brand tees.