After years of massive growth and reportedly reaching the $1 billion benchmark at the start of 2012, Rockstar Energy appears to be falling off the pace with industry leaders Monster and Red Bull, according to analysis provided by Wall Street investment firms.
PepsiCo hasn’t admitted defeat, but it continues to build away from its flagship. Next year, the soda giant will soon join the thriving premium water category with the launch of a new brand called Om, according to a recent report in Beverage Digest.
Koa Organic Water isn’t on trend simply because of its lack of calories and sugar. The brand also has a Kickstarter campaign.
Beverage scientists shared their latest sweetener compositions earlier this month at the Institute of Food Technologists (IFT) conference at McCormick Place South in Chicago.
Trian Partners, a New York-based investment firm founded by activist investor Nelson Peltz, is calling for PepsiCo to acquire Mondelez International (formerly Kraft Foods), which owns popular brands such as Oreo, Nabisco, Cadbury and Trident. Trian's desired plan aims for PepsiCo to morph into more of a global snacks company.
On the Fourth of July, when you were busy grilling burgers, struggling to tolerate family members and watching fireworks, The Coca-Cola Co., Inc. was busy operating an aggressive promotional push. Wells Fargo, a financial services company that provides market research, said that this strategy, if not excessive, could be "quite shrewd."
The Kroger Company is expanding more than its natural, organic beverage options. It’s also expanding its already massive footprint, moving more heavily into the southeast and mid-Atlantic markets via acquisition.
Lawyers for Monster Beverage Corp. must be accustomed to courthouses by now. However, this time around, the company is being subjected to a different kind of lawsuit. Caffeine doesn’t even enter the picture.
Although many beverage brands have turned their attention toward innovative sweeteners, a recent study shows that most consumers aren’t yet doing the same.
Coke announced on Wednesday in a company release that it will sell a cola sweetened with sugar and stevia in Argentina. The new product, Coca-Cola Life, will contain half the calories of a standard Coke.
The Grand Poobah was not happy. They had tinkered with his Moxie. You don’t tinker with the Poobah’s Moxie. Travis York knew he would have to meet with the Poobah.
In Los Angeles, known as a hub for beverage incubation, the nascent cold-pressed juice category has found a suitable home that’s ripe for new additions.
An ongoing move toward segmentation – the meshing of a product with an occasion – appears to be propelling the sports drink category forward and broadening the field beyond the traditional two-horse race with Gatorade and Powerade. With products that suit any hour of the day and pack a wider range of ingredients, consumers are now seeking sports drinks during times once reserved for water, juice or carbonated soft drinks.
Over-the-counter liquid therapy is ready to explode. At least, that’s what Mary Page Platerink believes. A former executive at the Coca-Cola Co., Inc., Platerink is the founder and CEO of First Aid Shot Therapy (F.A.S.T.). Debuting in Seattle soon, F.A.S.T. has two SKUs — one targeted at pain, like headaches, and another that is supposed to relieve an upset stomach.
