Max Rothman

Posts by Max Rothman

Nestle Waters North America Enters Liquid Enhancer Category

The new product will launch exclusively at Target and is packaged in squeezable, 1.76 oz. containers, each with 26 servings per bottle. Initially released in three flavors -- Iced Tea with Lemon, Iced Tea with Peach and Half & Half Iced Tea -- NWNA will release a Green Tea Citrus in November at other locations including convenience and grocery stores.

Vita Coco Covers Taxis in London

Starting this month, the coconut water company will aim to penetrate London’s marketplace with 50 branded taxis in the city.

Recent Hires Key Added Distribution for New York Spring Water

On Monday, New York Spring Water announced new distribution partnerships with Carlson Distributing of Salt Lake City, Savannah Distributing of Savannah, Ga., R.S. Lipman of Nashville, Tenn., Wasatch Distributing of Ogden, Utah, and Winkel Distributing of Richfield and Hurricane, Utah.

blk. Beverages Announces Brand Extension

HOBOKEN, N.J. — blk. Beverages today announced the first brand extension of blk. Beverages since forming the company a little more than two years ago. The new brand, blk.+, includes…

Health Activists: Shaq Needs to Pick a Side

With his playing days over, Shaquille O’Neal doesn’t need to sweat free throws any longer. Instead, however, he’s got health activists calling him out.

Wells Fargo: Beverages Thrive in C-Stores on Labor Day; Pepsi Pricing Strategy Needs Work

For beverage sales in convenience stores, Labor Day was the strongest holiday weekend thus far in 2013, according to a survey conducted by Wells Fargo Securities. The survey, which represents beverage retailers from more than 10,000 C-store locations across the country, indicates that C-store beverage sales increased by 4 percent over the long weekend.

LGBT Activists Protest Coke’s Sponsorship of Olympics in Russia

Shortly after announcing a boycott of Stolichnaya Vodka, LGBT organizations and activists dumped Coca-Cola onto the streets of New York’s Times Square Wednesday to protest the soda giant’s sponsorship of the upcoming Olympic Winter Games in Sochi, Russia.

Reed’s Culture Club Kombucha Enters Kroger Stores

Reed’s Inc., the Los Angeles-based natural soda maker, announced Tuesday that Kroger will take on four of its eight kombucha flavors in approximately 1,000 supermarkets across the country.

Nielsen Scanner Data: Energy Drink Sales Remain Strong in C-Stores

Despite sustained criticism of the category by government regulators and consumer health advocates, energy drinks continue to sell at a strong rate in convenience stores, according to recent Nielsen data released in a new Wells Fargo Securities report.

Energy Drinks Conference — Widely Spread, Hardly Understood

Scientists have been meeting during The Use and Biology of Energy Drinks: Current Knowledge and Critical Gaps, a conference held Thursday and Friday at the Neuroscience Center Building in Rockville, Md. to try to determine the extent of research into these products, which have come under increasing regulatory scrutiny.

Diverse Beverage Innovation Recognized

From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Some of these companies have been showcased in lists recently assembled by Forbes and BrandInnovators.com, confirming the diverse roots of ready-to-drink beverage trail blazers.

Casey’s Clarifies Energy Drinks Policy

Casey’s General Store was viewed as an operation that had adapted to changing times following a report from a Kansas City, Mo., television station indicating that Casey’s had enacted a restriction on the sale of energy drinks to minors. The report quickly snowballed to other parts of the country. Only problem: Casey’s wasn’t actually adapting — it was following its own status quo.

Bloomberg Soda Ban Rejected Again

The opinion of a New York State appeals court mirrored what many denizens have muttered to themselves since Mayor Michael Bloomberg first hatched his soda ban efforts: too much power.