Cure Hydration Launches Nationwide at Target, Bringing Science-Backed Hydration to Millions of Americans

Cure Hydration, the leading plant-based hydration brand, announced its launch in 1,227 Target stores nationwide and on Target.com, bringing clean, science-backed hydration to millions of new consumers.

Based on the World Health Organization's Oral Rehydration Solution (ORS) formula, the gold standard in rapid hydration science, Cure delivers clean, balanced hydration in a convenient stick pack format. Unlike many traditional sports drinks on the market, Cure is made with natural ingredients like coconut water, pink Himalayan salt, and real fruit juice powders, with no added sugar, artificial sweeteners, or synthetic dyes. The result is hydration that tastes as good as it makes you feel, designed for modern lifestyles and everyday wellness.

"We're watching wellness fundamentally shift from aspiration to daily ritual, becoming something consumers build into their everyday routines, not something they reach for occasionally," said Lauren Picasso, CEO and Founder of Cure Hydration. "Hydration sits at the center of that evolution. It's one of the most foundational, and often overlooked, pillars of daily wellness, affecting how you think, move, and feel every single day. As consumers become increasingly ingredient-conscious and focused on measurable efficacy, they're demanding products that truly work, and that's exactly where Cure comes in. Our launch at Target is an exciting milestone in making science-backed hydration more accessible to millions of families, and a meaningful step forward in Cure's next chapter of growth."

At launch, Target will carry three flavors from Cure's best-selling Hydrating Electrolyte Mix line, available in a convenient box of six stick packs ($9.99 each) designed for hydration on the go:

• Watermelon — Sweet and refreshing, with the nostalgic taste of sun-ripened summer melon.
• Strawberry Kiwi — A refreshing tropical combo with a sweet start and a crisp, tart finish.
• Tropical Punch — A vibrant, fruit-forward flavor that captures the fruit punches of childhood.

All Cure Hydration products are plant-based, vegan, Non-GMO Project Verified, Certified Gluten-Free, Certified Kosher, and formulated without added sugar, sugar alcohols, artificial sweeteners, synthetic flavors, colors, or dyes, delivering rapid hydration with clean ingredients consumers can feel good about incorporating into their daily routines.

The Target launch marks Cure's latest milestone in a period of rapid growth. Since launch, the brand has expanded into 21,000+ retail doors nationwide and achieved more than 550% revenue growth over the past three years, solidifying Cure's position as one of the fastest-growing, founder-led brands in active nutrition. With continued innovation across functional categories and additional retail milestones on the horizon, Cure continues to redefine what modern wellness looks like for today's consumer.

Find Cure Hydration at Target locations nationwide and on Target.com. For more information, visit CureHydration.com and follow @cure.