A new study by The Boston Consulting Group (BCG) and Information Resources, Inc, (IRI) lists TalkingRain as the top performer among small companies ($100 million to $1 billion in retail sales) in 2012. The study, which analyzed 400 CPG manufacturers with annual revenues of at least $100 million, compared public and private CPG companies through dollar sales growth, volume sales growth and market share gains.
No, it’s not a digitized psychedelic trip, it’s Coca-Cola’s first all-digital advertising campaign. And after rounds of studying the kiddies, it’s apparently what they want.
Celebrity Spokespitcher Undergoes Massive Makeover; Brand Launches Kool-Aid Liquid Drink Mix for Refreshing, Portable Flavor New Interactive Website and Mobile App to Showcase Kool-Aid Man’s Colorful Personality NORTHFIELD, Ill. — …
The surging popularity of high pressure processing and cold-pressed juice has seized the attention of The New York Times, a publication that’s — apparently —fashionably late to this news. Also, The Boston Globe makes an assumption about the FDA and the Los Angeles Police Department wrestles with energy drinks.
Under the wing of the Coca Cola Co., its majority stakeholder as of about one year ago, coconut water company Zico has launched a national advertising campaign, according to Ad Week.
After removing CEO Brian Pitzer on Oct. 29, downsizing its staff and restructuring its business operations, Avitae USA, LLC announced today the hiring of Norman E. Snyder as the company’s new president and CEO.
Three federal legislators released a report on Wednesday that accused energy drink companies of making products that sport inconsistent labels and are marketing highly caffeinated products directly at young people. The report contained several recommendations for the energy drink industry in order to reduce confusion and increase transparency about ingredients, but also came at a time when leading energy drink companies are already moving in that direction.
Hoping to avoid the snares that often bedevil entrepreneurs in the beverage industry, prospective drink makers and recent startups assembled Wednesday at the Greenhouse Loft in Chicago for BevNET’s Beverage School.
For the first time since 1997, Pepsi will introduce a new bottle shape next month. The brand will also debut new graphics, according to Ad Age.
They might have been doing well, but some of the best-performing young beverage brands on the market have recently enacted significant changes. From packaging formats to brand identity, these companies altered their approaches and cite the risks they took as key catalysts to growth.
Aiming to increase its retail presence via a second packaging option, Zevia debuted 12 oz. glass bottles in 4-packs at Natural Products Expo West, which recently concluded in Anaheim, Calif.
With its most recent launch, NEO North America is doubling down on its bid to become a significant player in natural beverages. Among Expo West’s vast sea of products, NEO North America debuted NEO Energy, a certified organic energy drink made with guarana, ginseng, green tea extracts and B-vitamins, fused with electrolytes and sweetened with cane sugar.
XYIENCE has signed an agreement to add its Xenergy products in more than 1,400 Safeway stores, drastically expanding the availability of the beverages nationwide.
Lining the aisles of Natural Products Expo West, which recently concluded in Anaheim, Calif., few booths touted products with a singular appeal. Rather, juices were packed with extracts. Coconut water was melded with teas, protein and coffee. Key, growth-driving ingredients rarely stood alone.
