Hightails, LLC Introduces HIGH STANDARD, a Female-Focused THC Beverage Engineered for Premium Retail Velocity

FOR IMMEDIATE RELEASE

NEW YORK, May 27, 2026 — Hightails, LLC, the parent company behind the rebellious breakout BLACK MARKET brand, announced the launch of HIGH STANDARD, a hemp-derived Delta-9 THC beverage intentionally designed to resonate with female consumers driving growth in the non-alcoholic and functional beverage categories. HIGH STANDARD delivers two multi-serving offerings built for strong retail performance.

Available in a 750ml bottle and a 120ml mini, HIGH STANDARD delivers a controlled, predictable, quick onset. The 750ml format contains 200mg THC total with 10mg per serving across approximately 20 servings, while the mini contains 20mg total THC with two 10mg servings—offering flexibility for both entry-level consumers and repeat purchasers.

HIGH STANDARD was formulated with natural ingredients traditionally favored* in wellness routines to support adult women’s uniquely changing needs, including:

• Real saffron: historically embraced during changing life stages
• Hibiscus: a tart, antioxidant-rich botanical
• Lion’s Mane extract: commonly included in wellness formulations to support focus and cognitive clarity
• Vitamin B complex: supports energy metabolism and overall wellness
• Less than 4g of real cane sugar per serving

“From the CSP Forum to WSWA, BLACK MARKET has been a breakout favorite. We weren’t built by a marketing team in a boardroom—our focus groups have been our peers, and our formulations come from decades of experience with cannabis. We pivot quickly and place great stock in feedback from our clients. While our D2C sales show equal adoption between men and women, HIGH STANDARD’s packaging and ingredients will unlock a larger feminine demographic,” said Heidi Minx, CMO of Hightails. “From the liquid to the label, everything is designed to resonate with women who are driving THC beverage purchases.”

HIGH STANDARD will be available for ordering in June in compliant U.S. markets where hemp-derived Delta-9 THC beverages are permitted. The launch is supported by promotional programming to support both off- and on-premise customers.

ABOUT HIGHTAILS, LLC

Hightails, LLC is a beverage company redefining social drinking through hemp-derived THC innovation. As the parent company of BLACK MARKET, Hightails blends cannabis expertise with premium beverage formulation to create products that merge functionality and flavor. With a focus on Delta-9 THC, sophisticated branding, and consumer-driven design, Hightails is shaping the future of alcohol alternatives for modern consumers. Learn more at Hightails.com. License number: OCM-HMPD-25-01207.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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