Deal Expands Black Market's Midwest Footprint in Fast-Growing THC Beverage Category
FOR IMMEDIATE RELEASE
NEW YORK, October 1, 2025 — Black Market, the THC beverage brand redefining luxury and rebellion in the hemp-derived Delta-9 drink space, announced today that it has signed an exclusive distribution agreement with Lohr Distributing Company, one of Missouri's leading beverage distributors.
This partnership marks Black Market's first exclusive state-level distribution deal and Lohr's first multi-serve THC beverage to break into on-premise accounts statewide. With Lohr's extensive reach, Missouri consumers will now find Black Market on menus in bars, restaurants, and retailers across the state.
"Lohr has a legacy of excellence and deep relationships across Missouri's beverage industry, making them the ideal partner to accelerate our mission," said Adam Fagan, CRO of Black Market. "We chose Lohr because they're great people with a great reputation — they were highly recommended not only by our current clients but by countless others in the trade. Missouri has quickly become one of our hottest states, with tremendous growth over the last couple of months, and Lohr is the perfect partner to build on that momentum."
Crafted with real hemp-derived Delta-9 THC, functional nootropics, lion's mane mushroom extract, B vitamins, and only 5 grams of cane sugar per serving, Black Market delivers a premium, non-alcoholic buzz designed for modern social drinkers seeking an alternative to alcohol. The brand has rapidly expanded since launching, now shipping direct-to-consumer to over 30 states while building a reputation for authenticity, sophistication, and edge.
Lohr Distributing, a fourth-generation, family-owned wholesaler based in St. Louis, has been a trusted partner for world-class beverage brands since 1919. With extensive distribution capabilities and deep ties to both on- and off-premise accounts, Lohr will bring Black Market's growing portfolio to Missouri consumers seeking cutting-edge THC beverages.
"This partnership allows us to expand into the fast-emerging THC beverage category with a premium brand that speaks directly to today's evolving consumer," said Steven Maitland, Director of Brand Development for Lohr Wine and Spirits. "Black Market's combination of authenticity, quality, and lifestyle positioning sets it apart."
About Black Market
Black Market is the first true THC beverage for cannabis people, created by a team with over 30 years of cannabis culture experience. With federally legal hemp-derived Delta-9 THC, wellness ingredients, and bold branding, Black Market delivers a sophisticated, rebellious alternative to alcohol. The brand stands unapologetically at the intersection of luxury and deviance, inviting drinkers to sip into a lifestyle defined by authenticity, indulgence, and edge. License number: OCM-HMPD-25-01207.
About Lohr Distributing Company
Founded in 1919 and headquartered in St. Louis, Missouri, Lohr Distributing Company is a fourth-generation, family-owned beverage distributor representing a diverse portfolio of world-class brands. With a strong commitment to service, innovation, and community, Lohr delivers quality beverages to retailers and consumers throughout Missouri.
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