The Wall Street Journal landed an interview with Arizona Beverages CEO Don Vultaggio, his first since securing complete control of his company following a seven-year long legal dispute with company co-founder and friend turned foe John Ferolito.
As the head of a brand that hangs its hat on efficiency, Soylent CEO Rob Rhinehart can’t be happy about allocating his time and resources to combat legal litigation.
Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.
The company announced the news earlier this month in a Facebook post, revealing that Starbucks has picked up Sipp’s Mojo Berry and Summer Pear flavors.
In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”
Also going national are Uncle Matt’s Orange Turmeric and Orange Coconut offerings offerings, which can be found at select Whole Foods and Kroger grocers.
The deal indicates $170 million valuation for the premium sports drink brand Mike Repole and Lance Collins (of vitaminwater and Fuze fame, respectively) launched in 2012.
Unsurprisingly, some health experts are criticizing the nonprofit’s agena. New York University professor of nutrition, food studies and public health Marion Nestle calls GEBN, whose website is registered to Coca-Cola’s Atlanta headquarters, “a front” for the soft drinks kingpin.
Can ready-to-drink tea enjoy a full-on “third wave” like coffee currently is, and if so, what’s it going to take to get there?
Harvest Hill will support the new revamp with an array of promotional efforts, including “print and digital advertising, free standing inserts, and in-store and social marketing.”
Images of the product on sale at a Whole Foods store in Brentwood, Calif. surfaced on social media earlier this week, inviting widespread ridicule.
Last year, Jamba Juice made its initial foray into the category of cold-pressed, high pressure processed (HPP) juices with the launch of a four-SKU line, which debuted in California. Today, the company announced that it is furthering its presence in the space with a new line of organic products.
The move into a bottled format isn’t Soylent 2.0’s only new point of differentiation. The product has also undergone a reformulation, with “farm-free algae sources” now accounting for over half of the product’s lipid calorie count.
Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.
