Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.
Here’s the latest in distribution news across the beverage industry:
For the first time in its nearly 20-year history, Fiji Water has taken to national television to connect with consumers. In what is part of a greater $30 million integrated marketing campaign, the company has created four 15-second spots to promote the brand’s pristine source in Viti Levu.
Last month Big Geyser requested a buyout of its contract with Glaceau from Coca-Cola and ever since, there’s been speculation as to which premium water brand the New York distributor would have fill in for Smartwater upon its March 1 departure.
Coca-Cola chairman and CEO Muhtar Kent said he expects 2015 to be a “transition” year for the company, before it likely returns to healthy growth in 2016.
Also heading north is True Drinks, which announced a partnership with Loblaws Supermarkets to bring AquaBall naturally flavored water to the retailer’s locations throughout Canada.
Despite being a brand best known for its Internet presence and popularity within the CrossFit community, Kill Cliff has been making significant moves into conventional retailers.
With its 60 second TV spot on Super Bowl Sunday, Coca-Cola took on the task of ending cyberbullying once and for all -- with just a few drops of cola.
Josh Rosinsky joins Sipp from French beverage manufacturer, Lorina, and will be responsible for growing and managing the sales organization as well as continuing to drive the company’s exponential growt
Last October, Runa opened its doors to a much bigger cash infusion from MetaBrand Capital, a newly launched investment arm of MetaBrand’s food and beverage consulting firm.
From Big Soda’s stevia-sweetened ventures landing on shelves to beverage startups securing their first major placements, here’s the latest in distribution news.
The private equity fund is looking to take a minority stake in 5 to 10 companies in the natural food, beverage and supplements space, with investments ranging between $500,000 and $2.5 million each.
For starters, Mountain Dew will. The Huffington Post recently profiled the company's diehard consumer base, who don’t appear to be going anywhere amidst widespread declines in U.S. soda consumption.
Rounding out our coverage of the 2015 Winter Fancy Food Show is the following news regarding distribution gains for brands exhibiting at the event as well as updates on line extensions and product revamps.
