Delta Beverages Unveils Refresh, Targets C-Stores for Hemp THC Growth
Delta Beverages unveiled a new visual identity and a marketing campaign that seek to “humanize” the brand while eliminating the stigma often associated with cannabis use.
Shauna Golden
Posts by Shauna Golden
Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’s
Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Danone Halts Acquisition Talks with Lifeway Foods
For Danone’s long-running courtship of kefir category leader Lifeway, the third time isn’t the charm. The French dairy giant has withdrawn its interest in purchasing the kefir category leader.
Wellness on the Rocks: Roxii Supercube Brings Functional Beverages into the Frozen Aisle
Powders and shots have become the go-to formats in the functional beverage category, but Roxii Supercube is targeting a different section of the grocery store: the frozen aisle.
Celsius Enlists Former Mark Anthony Exec to Lead Marketing
Celsius Holdings has appointed seasoned marketing executive Rishi Daing as CMO, effective today. Daing most recently served as EVP of the Mark Anthony Group.
5-hour Energy Lawsuit Tossed; ‘No Plausible Antitrust Injury Exists,’ Judge Rules
A federal court judge in Michigan last week dismissed a class action suit against 5-hour Energy alleging the company violated U.S. antitrust laws.
Amid Acquisition Negotiations, Lifeway Forecasts Record Annual Sales Growth
Lifeway Foods cited strong volume growth of its drinkable kefir and farmer cheese as the primary driver of record sales in the second quarter of 2025.
SunOpta: Volume Gains Drive ‘Outstanding’ Q2 Results
Broad-based volume gains helped beverage and fruit snacks producer SunOpta deliver “outstanding” second quarter results, according to CEO Brian Kocher.
Non-Alc Beverage Makes Modest Sales Gain; Energy Drinks Decelerate
Stronger volumes and softer pricing growth helped modestly accelerate non-alcoholic beverage growth during the two-week period ended July 26.
What UNFI’s New Merchandising Service Fee Means for Brands
Wholesale distributor UNFI announced this month that it will begin charging suppliers a new fee for planogram and shelf execution.
Starco Brands to Acquire Co-Manufacturer in Push for Vertical Integration
Starco Brands has executed a letter of intent to acquire its contract manufacturers, The Starco Group (TSG), aiming to create a vertically integrated CPG platform.
Oatly Reboots Growth Strategy as North America Revenue Slides; Considers China Business Carve-Out
A double-digit revenue jump in Oatly’s International & Europe segment helped offset soft consumer demand in North America during the second quarter.
Huxley Bets on Balanced Energy: Less Caffeine, More Electrolytes
“Moderate caffeine” and “hydration” aren’t typically attributes the everyday consumer associates with energy drinks. But Huxley is hoping to change that.
Monster Energy Execs Scoop Up Rite Aid’s Thrifty Ice Cream Brand
Hilrod Holdings, a limited partnership tied to Monster Energy Corporation executives, was named the successful bidder for Rite Aid's Thrifty ice cream brand.