After years spent venturing across a hodgepodge of non-scalable categories for a niche audience of biohackers, Bulletproof, now under new ownership, is recentering around its functional coffee roots in hopes of broadening its mainstream reach.
Lactaid announced today its entry into the $5 billion coffee creamer category, growing a portfolio that already includes milk, ice cream, cottage cream, sour cream and dietary supplements.
After quietly disappearing from the market, extreme sports-inspired energy drink producer Go Fast Sports & Beverage Company is making a comeback under holding company Golden Triangle Ventures.
The purchase is NIN’s biggest deal thus far in terms of brand awareness, he said, and fits with the company’s M&A strategy of picking up organic, better-for-you brands struggling for profitability.
Although c-store beverage sales decelerated sequentially in the fourth quarter – driven by weaker traffic – retailers expect non-alcoholic beverage growth to re-accelerate in 2026.
Drink Hippie, the parent company of THC-infused seltzer Hippie Water, is targeting a new daypart with the launch of Hippie Energy, a moderately caffeinated, hydration-forward, non-THC energy drink.
Coconut water-based sports drink brand Coco5 has secured its largest tranche of growth capital to date as it looks to expand its retail footprint and scale its leadership team.
On the back of rising consumer demand for probiotic foods and expanded distribution partnerships with mainstream retailers, Lifeway Foods is projecting record growth for fiscal 2025.
Despite previous talks with “a small number of potential bidders,” Costa Coffee appears likely to remain under The Coca-Cola Company’s ownership for the immediate future.
Vita Coco is expanding its partnership with U.S. Men’s National Team midfielder Weston McKennie, naming the soccer star a global brand ambassador.
G.O.A.T. Fuel, the athlete-focused energy drink startup co-founded by NFL legend Jerry Rice, is debuting an upgraded formula and new packaging as it seeks to tap into rising consumer demand for clean labels and functional performance benefits that extend beyond energy.
CLOOP, the Korean company behind Netflix’s “Squid Game” energy drink collaboration, is set to enter the U.S. powdered hydration set with this month’s launch of Hydrobae, marking a significant step in its global expansion.
Despite a weak performance from Atkins, the Simply Good Foods Company expressed confidence in its ability to reaccelerate topline growth and rebuild margins through its Quest and OWYN brands in its first-quarter earnings report.
Author and podcast host Mel Robbins is entering the functional beverage space with the launch of Pure Genius Protein, her first consumer product.
