Celsius Announces Global Partnership as the Official Global Energy Drink Partner of the Palm Tree Music Festival

The partnership, which spans across the U.S., France, Australia, and beyond, will bring elevated, immersive activations to fans worldwide.

BOCA RATON, FL, February 11, 2026 – Celsius, the premium, functional energy drink brand, today announced a global partnership with Palm Tree Music Festival (PTMF), the luxury destination-driven live music arm of Kygo and Myles Shear's Palm Tree Crew collective. Spanning across the U.S., France, Australia, and beyond, the partnership will be an extension of the brand's Celsius Vibes Tour, bringing Celsius' innovative on-site moments and high-energy touchpoints to Palm Tree Music Festivals around the globe.

The global partnership will be live on festival grounds in February 2026 at Palm Tree Music Festival's first-ever West Palm Beach festival.

This partnership builds on the strong momentum of Celsius' past activations at Palm Tree Music Festivals, underscoring the brand's unique presence at the intersection of music, fitness, and culture. As more people look to reduce alcohol consumption while still seeking energizing, functional beverages to carry them through festivals and events, Celsius offers a zero-sugar alternative that fuels movement and unforgettable moments.

Highlights of the partnership include:

• On-Site Activations & Experiences: Attendees will enjoy branded photo moments powered by Celsius.
• Ice-Cold Product Sampling: Fans will enjoy a sampling of Celsius products throughout the festival footprint.
• Global Reach & Engagement: The partnership extends across Palm Tree Music Festival's global footprint, including the U.S., France, and Australia, bringing Celsius' energy and experiential activations to international audiences.

"With each festival destination, we strive to create a luxury escape where music, atmosphere, and our signature good vibes come together," said Myles Shear, Palm Tree Crew Co-Founder. "Celsius shares our passion for creating those electric, high-energy experiences, and this partnership will bring new touchpoints and excitement to every stop on our global festival journey."

The Celsius Vibes Tour brings the brand's signature energy and lifestyle presence directly to fans through a series of music, wellness, and immersive activations across key festival stops. The tour combines live performances and curated on-site activations, giving attendees the chance to engage with Celsius products and programming in a dynamic, music-forward environment.

About Celsius:

Celsius is a premium, functional energy drink brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.™ mantra, Celsius provides refreshing zero-sugar energy for people on the move – from athletes to everyday achievers.

About Palm Tree Crew:

Palm Tree Crew, founded by Kygo (Kyrre Gørvell-Dahll) and Myles Shear, is a diversified holding company spanning a consumer brand, global live events and hospitality, and a multi-product investment platform. Known for its global, world-class Palm Tree Music Festivals, as well as lifestyle and fashion collaborations, Palm Tree Crew continues to innovate across industries. Its expanding hospitality portfolio currently includes Palm Tree Club Miami, Palm Tree Club Orlando, Palm Tree Beach Club in Las Vegas, and Palm Tree Club Kansas City. These ventures reflect Palm Tree Crew's mission to blend live music, lifestyle, and hospitality into unforgettable experiences.