ChamCham Expands Access to Flavor-Forward Functional Ginger Drinks with Website Launch, Building on Strong Regional Demand

Washington, DC – February 11, 2026 – ChamCham, a woman-founded food and beverage brand, announced the expansion of its direct-to-consumer presence with the recent launch of its website, giving customers greater access to its bold, flavor-forward ginger drinks. The move builds on strong demand from restaurants and independent retailers where consumers have been discovering the brand and seeking additional ways to purchase beyond single bottles.

Inspired by global traditions where ginger is consumed regularly for flavor and wellness, ChamCham was created to reimagine functional ginger beverages as part of everyday life, not just quick "dose-style" consumption. While functional ginger shots and kombucha have gained popularity in recent years, ChamCham addresses a clear gap in the market by offering a refreshing, 16-ounce ginger beverage designed for daily enjoyment.

"Our goal has always been to make functional ginger something people can sip and enjoy, not just take when they're feeling under the weather," said Modupe Akiwumi, Founder of ChamCham. "Across many cultures, ginger is part of everyday routines used for flavor, for balance, and for wellness. ChamCham brings that philosophy to a modern, refreshing format."

ChamCham's lineup features globally inspired flavor combinations including ginger with hibiscus, passion fruit, tamarind and lime delivering bold taste profiles alongside functional benefits. The brand is currently performing strongly across foodservice and independent retail channels in the Washington, DC–Maryland region, with restaurants averaging 10–30 cases biweekly and grocery stores consistently reordering every four to eight weeks.

In response to customer feedback, ChamCham's newly launched website allows consumers who discover the brand at their favorite restaurants or neighborhood grocers to purchase multiple units and cases directly. The initiative builds on existing retail momentum, giving customers an easy way to purchase full cases for everyday enjoyment, with select retail partners offering convenient next-day in-store pickup at no additional cost. This approach supports loyal customers while enabling the brand to continue prioritizing wholesale and foodservice partnerships as its primary growth channel.

By positioning ginger as a daily refreshment rather than a single-use wellness product, ChamCham aims to expand functional beverage usage occasions while introducing culturally inspired flavors to a broader audience.

ChamCham is actively expanding regional partnerships and building the foundation for long-term growth as part of its mission to make globally inspired functional beverages more accessible to everyday consumers.