El Mayor Tequila – the award-winning premium tequila from the Gonzalez family – has named INCOGNITO, national syndicated personality, its Advocate of Culture through 2026. INCOGNITO, whose real name is Jared McGriff, is a national syndicated personality associated with "Dat Boy Inc." In his role with the brand, INCOGNITO brings awareness and opportunities to enjoy El Mayor Tequila at key events, through social media and during his popular high-energy syndicated radio program, Posted On The Corner: INCOGNITO & DJ Misses.
“INCOGNITO is a true curator of culture and connectivity across his syndicated markets and an ideal ambassador for the El Mayor brand,” said El Mayor Brand Manager Kayleigh Longo. “He connects cities, welcomes new artists, and amplifies voices from across different backgrounds and we look forward to our partnership together.”
INCOGNITO is rooted in Atlanta’s rich and ever-evolving music scene, where he showcases high-energy, culturally inclusive sets. His radio program is syndicated through 23 stations with a reach of over 1.25M unique listeners in top-10 U.S. markets including Dallas, Houston, Atlanta, Philadelphia and Detroit among others. Off the air, INCOGNITO is actively involved in community initiatives, supporting local events and cultural organizations that use music as a bridge for unity and inspiration.
“This partnership with Luxco and El Mayor Tequila represents growth, vision, and cultural relevance,” said INCOGNITO. "It's innovative and future-driven in ways that line up with my brand. We're just getting started, and the momentum is real.”
For recipes and more information about El Mayor Tequila, or to find a retailer, visit elmayor.com and follow @elmayortequila on Facebook, Instagram and TikTok.
About El Mayor Tequila
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, award-winning premium El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Led by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor Tequila portfolio is crafted with the tradition, methodology and passion of the Gonzalez family’s more than 150-year heritage and includes Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo, Cristalino and Café. Our expressions have earned prestigious industry acclaim including a platinum medal and Consumer’s Choice Award at the 2025 SIP Awards, a gold medal at the 2025 ASCOT Awards and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado. To learn more, visit ElMayor.com and follow on Facebook, Instagram and TikTok.
About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company’s extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information, visit Luxco.com.
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