C4 Expands Beyond Energy with Sparkling Protein Launch
Nutrabolt’s C4 is diving deeper into the functional beverage set with the launch of Sparkling Protein, a carbonated ready-to-drink protein beverage.
Shauna Golden
Posts by Shauna Golden
Consumers Are Shopping Beverages by Benefit, Not Category, Says New FMI Report
Consumers today have more beverage choices than ever before, but they’re increasingly choosing drinks based on the benefit they’re seeking – hydration, energy, protein or relaxation – rather than the category they fall into.
Emerging Drinks Keep C-Store Growth Charging Ahead Despite Slower Traffic
Convenience store beverage sales ramped up during the second quarter of fiscal 2026 even as traffic slowed, underscoring the channel’s resilience amid ongoing economic uncertainty and gas price increases.
Vita Coco Takes Aim at Super Premium, Buys Copra for $175M
Seeking to strengthen its leadership position in the global coconut beverage market, Vita Coco announced today its acquisition of Copra Coconuts, a Thailand-based producer of super premium organic coconut water.
Oatly Raises 2026 Outlook as Growth Playbook Gains Momentum in North America
Oatly raised its full-year guidance after another quarter of double-digit growth, underscoring the company’s strategic repositioning as a broader beverage platform rather than strictly a dairy alternative.
Yerba Madre Names New CEO, YESLY Co-Founder Joins Board
Yerba Madre is entering its next phase of growth with the appointment of board member Steve Lesnard as CEO, as it focuses on expanding its consumer reach amid growing demand for functional beverages.
More Than Stars & Stripes: Branding Gurus Break Down How to Do ‘Americana’ Effectively
As Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a product in red, white and blue?
So Good So You Taps Jennifer Jorgensen as CEO; Founders Transition to Board Roles
So Good So You is ushering in a new chapter of growth, appointing CPG veteran Jennifer Jorgensen as CEO roughly three months after the company was acquired by Bansk Group.
Kroger to Acquire Giant Eagle for $1.65B
Kroger has entered into a definitive agreement to acquire regional grocery chain Giant Eagle for $1.65 billion, marking its first major acquisition since its failed megamerger with Albertsons.
Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report
Consumers have more ways than ever to optimize their health. But as the wellness market grows more crowded, shoppers are becoming more selective about which products – and which claims – they trust.
Federal Court Blocks USDA-Backed SNAP Soda, Candy Restrictions in Five States
A federal judge has blocked the USDA from allowing five states to prohibit SNAP recipients from using benefits to purchase soda and candy, ruling that the agency exceeded its authority.
Clear Mission: The Innovations Behind Protein’s Refreshing Surge
Protein is no longer strictly a pre- or post-workout recovery fuel; it has become one of the most – if not the most – influential forces reshaping the modern beverage landscape.
Ocean Spray Taps Former Nestlé Health Science Exec as CEO
Ocean Spray has appointed Abigail Buckwalter, a former executive at Nestlé Health Science, as president and CEO as it looks to build on recent growth, expand innovation and position the brand for the future.
Evolution Fresh Locks in Orange Supply Through Mid-2027 Amid Industry Shortages
Amid industry supply chain challenges, Evolution Fresh has secured enough orange supply to maintain uninterrupted production of its cold-pressed orange juice through mid-2027.