Premier Protein is set to join the burgeoning protein soda category as parent company BellRing Brands attempts to navigate increased competition, heightened consumer price sensitivity and rising input cost inflation.
Celzo is stepping into its next phase of growth with a packaging refresh that seeks to better capture what consumers experience when they crack open a can of its agua fresca: a “feel good fiesta” that injects Latin culture into current wellness trends.
Amid surging demand for global flavors and functional beverages, Kulli is introducing Chicha Morada – a traditional Peruvian beverage crafted with purple corn – to the U.S. market in a ready-to-drink format.
Starbucks’ turnaround efforts are beginning to yield results, with the coffee giant delivering both top and bottom-line growth for the first time in two years in fiscal Q2 2026.
Building on momentum from its first full year of profitable growth, Oatly says its refreshed growth playbook is “beginning to gain traction” in North America as it leans into a disciplined operational approach.
In partnership with Re:Lid USA, L.A. Libations Water – the 9.5 + pH water brand produced by beverage incubator L.A. Libations – has unveiled what it claims is the beverage industry’s first fully recyclable resealable aluminum can.
![[Exclusive] ARMRA Introduces Colostrum Soda to Bridge Wellness, Beauty and Beverage Aisles](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/04/27172535/ARMRA-970-150x150.png)
ARMRA is entering the ready-to-drink category with a shelf-stable bovine colostrum soda designed to translate the brand’s functional benefits into a mainstream beverage format.
Building on its early success in gyms and regional retailers, protein coffee brand Projo is now entering mass-market aisles with an upcoming nationwide launch at Target.
Leisure Hydration has closed an oversubscribed Series A round led by existing partner Midnight Venture Partners. Financial terms of the transaction were not disclosed.
As part of ongoing efforts to strengthen its balance sheet, Simply Good Foods – the parent company of Quest, OWYN and Atkins – announced today plans to shrink its workforce by nearly 15%.
After more than a year marked by lower deal counts but rising enterprise value, the food and beverage M&A market is both cautious and selective, though deals may accelerate if macro conditions stabilize.
Gaming isn’t yet a core marketing channel for most food and beverage brands, but as time spent in games increasingly rivals time spent on social media, it’s emerging as a powerful growth engine for converting awareness into transactions.
The Simply Good Foods Company is seeking to reset its business after a difficult second quarter marked by declining sales, margin pressure and a sizable impairment charge, according to its second-quarter earnings report released today.
PLTFRM has consolidated all of its subsidiaries, including Team Direct, VENDO, AMPD, Cities and Presence, under a single identity to cement its position as “a fully integrated omnichannel growth powerhouse.”
