Laird Superfood Loss Widens Amid Multi-Brand Push
Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.
Shauna Golden
Posts by Shauna Golden
Tarte Cosmetics Founder Expands into Beverage with ‘Sippable Self-Care’ Brand
More than two decades after founding billion-dollar cosmetics brand Tarte, Maureen Kelly is seeking to make a splash in the beverage space with the launch of a hydration mix brand called FINNSUL.
Bai Founder Ben Weiss Expands Crooked Brand Into Hard Soda
Ben Weiss, best known as the creator of Bai, is taking his disruptive bev-alc concept into a new space with the launch of hard soda brand Crooked Pop.
Fever-Tree: U.S. Molson Coors Transition, U.K. Recycling Levy Weigh on Profits
Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025.
Casamigos Expands Roster With Pre-Mixed Margaritas
Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.
Fun Times Soda Pop Scales DSD, Eyes Gap Between Legacy CSDs and Functional Sodas
Fun Times Soda Pop, a nostalgia-inspired soda brand co-founded by television personality Rutledge Wood, is expanding its footprint with new DSD partnerships in Chicago and New York.
Health-Ade Taps Lindsay Lohan to Broaden Kombucha’s Mainstream Appeal
Health-Ade has tapped actress Lindsay Lohan as the star of its latest ad campaign, as the kombucha maker seeks to make its flagship product more accessible and approachable to everyday consumers.
Leisure Hydration Debuts Flavor-Forward Packaging Refresh Targeting Gen Z
Seeking to better capture its target audience of Gen Zers and increase repeat purchase rates, hydration beverage producer Leisure Hydration is gearing up to launch a flavor-forward packaging refresh in the first quarter of this year.
Westrock Coffee: New Conway Facility Fully Commercialized; Full-Year Net Sales +40%
Arkansas-based Westrock Coffee closed out fiscal 2025 with “record-breaking results” and a significant pivot from heavy construction spend to full-scale beverage operation at its newly commercialized Conway, Ark. facility.
Pro Athletes Debut Creatine-Infused, NSF Certified Protein Bars and Shakes
Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats as a growing number of health-conscious consumers recognize the functional ingredient's benefits to everyday health.
Poppi and Bubble Launch Co-branded Soda-inspired Lip Serums
As the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk Back Lip Serums exclusively available at Walmart.
Milkadamia Taps Former Diana’s Bananas Exec as CEO; Launches Oat Milk Slices
Plant-based milk brand Milkadamia appointed CPG veteran Neil Cox as CEO, succeeding founder Jim Richards, who will stay on with the company as an advisor.
De Soi Targets Daytime Use Occasions with Adaptogenic ‘Social Spritz’
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is pursuing daytime consumption with the upcoming release of a line of adaptogen-infused beverages featuring a lighter flavor profile.
Vital Proteins Taps into RTD Ingestible Beauty with Collagen Sparkling Water
Vital Proteins, the brand widely credited with helping mainstream collagen in consumer-facing products, announced today the launch of Collagen Sparkling Water, seeking to meet consumer demand for hydration with proven added benefits.