Seeking to better capture its target audience of Gen Zers and increase repeat purchase rates, hydration beverage producer Leisure Hydration is gearing up to launch a flavor-forward packaging refresh in the first quarter of this year.
Arkansas-based Westrock Coffee closed out fiscal 2025 with “record-breaking results” and a significant pivot from heavy construction spend to full-scale beverage operation at its newly commercialized Conway, Ark. facility.
Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats as a growing number of health-conscious consumers recognize the functional ingredient's benefits to everyday health.
As the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk Back Lip Serums exclusively available at Walmart.
Plant-based milk brand Milkadamia appointed CPG veteran Neil Cox as CEO, succeeding founder Jim Richards, who will stay on with the company as an advisor.
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is pursuing daytime consumption with the upcoming release of a line of adaptogen-infused beverages featuring a lighter flavor profile.
Vital Proteins, the brand widely credited with helping mainstream collagen in consumer-facing products, announced today the launch of Collagen Sparkling Water, seeking to meet consumer demand for hydration with proven added benefits.
After more than two decades on the market and 1.5 billion bottles sold, unsweetened flavored water pioneer Hint is betting that a comprehensive brand refresh will help it reclaim center stage in the increasingly crowded hydration set.
Roughly five months after beefing up its in-store menus with protein-forward handcrafted beverages, Starbucks is doubling down on the protein coffee trend with new bottled beverages.
Roughly 15 months post-merger, Primo Brands – the entity formed through the consolidation of Primo Water Corporation and an affiliate of BlueTriton Brands – claims the “most complex rounds” of integration are complete.
Reality-star-turned-entrepreneur Kim Kardashian has officially entered the beverage world, joining paraxanthine-powered energy drink UPDATE as a co-founder ahead of its national rollout to Walmart stores nationwide this spring.
After a "record-breaking year," Vita Coco is seeking to turn strong category tailwinds into sustained growth by doubling down on active hydration.
McDonald’s may have shuttered its beverage-centric, small-format concept restaurant CosMc’s last year, but that doesn’t mean the fast food giant isn’t pursuing other opportunities in the category.
After years spent venturing across a hodgepodge of non-scalable categories for a niche audience of biohackers, Bulletproof, now under new ownership, is recentering around its functional coffee roots in hopes of broadening its mainstream reach.
