G.O.A.T. Fuel, the athlete-focused energy drink startup co-founded by NFL legend Jerry Rice, is debuting an upgraded formula and new packaging as it seeks to tap into rising consumer demand for clean labels and functional performance benefits that extend beyond energy.
CLOOP, the Korean company behind Netflix’s “Squid Game” energy drink collaboration, is set to enter the U.S. powdered hydration set with this month’s launch of Hydrobae, marking a significant step in its global expansion.
Despite a weak performance from Atkins, the Simply Good Foods Company expressed confidence in its ability to reaccelerate topline growth and rebuild margins through its Quest and OWYN brands in its first-quarter earnings report.
Author and podcast host Mel Robbins is entering the functional beverage space with the launch of Pure Genius Protein, her first consumer product.
With female-focused energy drinks on the rise, Skinergy is betting on collagen to unlock that audience. All three of the brand's flavors deliver 6 grams of protein and 105 mg of green tea caffeine.
Female-focused energy drink Gorgie welcomed influencer and "Dancing With the Stars" runner-up Alix Earle as a strategic investor today, bringing her 10 million-plus social media followers along.
From positioning as a non-alcoholic social beverage to selling at sporting events and music festivals, there are a variety of ways kombucha makers are attempting to reach a broader audience and lift the category’s household penetration.
Amid reported settlement talks with $4 billion activist investor Elliott, PepsiCo is evaluating an integrated model for its North America supply chain and go-to-market optimization initiatives.
Food and beverage conglomerate PepsiCo is close to reaching a settlement agreement with Elliott Investment Management, which holds a $4 billion stake in the company.
Having eliminated “undue friction” from its distribution relationship with The Coca-Cola Company, Monster Beverage Corp. is better leveraging the partnership to fuel global growth.
Manna Beverages has sold its Anaheim, California, production facility to U.S. Beverage Packers West LLC, a subsidiary of AriZona Beverages USA.
As the lines continue to blur between beauty and wellness, ingestible beauty, or “beauty-from-within,” products – particularly in powdered and ready-to-drink beverage formats – are gaining significant traction with consumers, proving that skincare is more than skin deep.
Leading U.S. kefir brand Lifeway Foods posted its 24th consecutive quarter of growth, with net sales up 24% year-over-year to $57.1 million, in its third-quarter earnings report.
Natural energy drink Huxley is unveiling a revamped visual identity to better communicate its positioning as a moderately caffeinated, hydration-focused option in the increasingly competitive category.
