Reed’s Secures $10M Private Placement to Fuel Turnaround Amid Sales Slump
Reed’s has secured $10 million in a private placement as it looks to rebuild its retail footprint and return to growth following another quarter of declining sales.
Shauna Golden
Posts by Shauna Golden
Zevia Narrows Losses, Raises Outlook as Turnaround Strategy Takes Hold
Zevia is making headway in its turnaround efforts, posting stronger sales and narrowing losses in the third quarter as it prepares to put $20 million in newly raised capital to work.
Energy Perks Up KDP Q3 Earnings as Coffee Consumers Cut Back
Keurig Dr Pepper is getting a clearer picture of the opportunities and challenges facing its two future businesses, according to its third-quarter earnings report released on Tuesday.
Updated: Celsius ‘Stands Firmly Behind’ Product Claims, Clinical Studies Amid New Class Action Lawsuit
Celsius Holdings is facing a new proposed class action lawsuit alleging its flagship energy drinks mislead consumers with claims that they can “burn body fat” and “accelerate metabolism."
Former Poppi Exec Jenny Danzi Joins Liquid I.V. as CMO
Liquid I.V. has appointed former Poppi chief marketing officer Jenny Danzi as its new CMO, bringing Danzi’s nearly two decades of marketing experience to the brand’s leadership team.
Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins
Coconut water demand shows little sign of slowing, with Vita Coco reporting a 34% year-over-year jump in third-quarter sales even as it dealt with supply chain challenges.
Pressure Test: Can HPP Cold-Pressed Juice Thrive in the New Functional Beverage Era?
With functional benefits now available across virtually every corner of the beverage industry, what does cold-pressed juice need to offer to stand apart? And can HPP brands turn a historically premium proposition into something consumers can reach for every day?
Drink Hippie Taps FitDadCEO as First Creator Equity Partner
Drink Hippie is bringing on content creator Dave Ogleton, known online as FitDadCEO, as its first founding creator equity partner, tapping into his audience of 3.6 million social media followers.
Coca-Cola Leans into Functional Hydration, Nostalgia at NACS
The Coca-Cola Co. team took us around their booth during the NACS show to show us how they’re looking to turn more convenience store visits into bigger baskets, leaning on new flavors, functional innovation and an expanding hydration portfolio to capture more consumption occasions.
Beyond the Can: C4, Bucked Up and Rockstar Jump into Caffeine Pouches at NACS
Several energy drink brands are looking beyond the can for their next growth opportunity, with C4, Bucked Up and Rockstar extending into nicotine-free caffeine pouches.
NACS: Bloom Introduces ‘Iconic Treats’ Energy Flavors as C-Store Expansion Accelerates
Bloom Nutrition is making convenience stores a central pillar of the next phase of growth for its Sparkling Energy beverages, leveraging its loyal consumer base, nostalgia, and an expanding distribution footprint.
NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines
PepsiCo is broadening Poppi’s reach beyond gut health with two new functional beverage lines, “Lift” and “Chill,” as the brand looks to capture new consumption occasions centered on energy and relaxation.
Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.
Hiyo Closes $20.8M Series B as Distribution Footprint Surges
Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.