Mountaintop Beverage is planning a major expansion of its low-acid aseptic manufacturing business, adding 250,000 sq. ft. of capacity as it seeks to capitalize on rising demand for functional beverages.
Having built its reputation around short ingredient decks and organic plant milks, MALK is adding more nutrition to the equation with the launch of Whole MALK.
Zevia is pairing a leadership transition with its biggest-ever marketing investment to accelerate growth through stronger brand awareness and improved retail execution.
Celsius Holdings’ “modern energy portfolio” approach appears to be paying off, as strong performances from Alani Nu and Rockstar Energy helped offset another challenging quarter for its core brand.
Primo Brands is entering the second half of 2026 with signs that its post-merger operational turnaround is taking hold, with stronger retail demand and premium water sales.
BellRing Brands is entering a new chapter under CEO Michael Axelrod with a strategy centered on stronger execution, expanded distribution and innovation.
![[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/08/03200120/NOON-970-150x150.png)
As breakfast habits evolve and retailers rethink the morning set, beverage startup Noon is betting “liquid breakfast” can earn a spot in consumers’ routines.
Nutrabolt’s C4 is diving deeper into the functional beverage set with the launch of Sparkling Protein, a carbonated ready-to-drink protein beverage.
Consumers today have more beverage choices than ever before, but they’re increasingly choosing drinks based on the benefit they’re seeking – hydration, energy, protein or relaxation – rather than the category they fall into.
Convenience store beverage sales ramped up during the second quarter of fiscal 2026 even as traffic slowed, underscoring the channel’s resilience amid ongoing economic uncertainty and gas price increases.
Seeking to strengthen its leadership position in the global coconut beverage market, Vita Coco announced today its acquisition of Copra Coconuts, a Thailand-based producer of super premium organic coconut water.
Oatly raised its full-year guidance after another quarter of double-digit growth, underscoring the company’s strategic repositioning as a broader beverage platform rather than strictly a dairy alternative.
Yerba Madre is entering its next phase of growth with the appointment of board member Steve Lesnard as CEO, as it focuses on expanding its consumer reach amid growing demand for functional beverages.
As Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a product in red, white and blue?
