Consumers have more ways than ever to optimize their health. But as the wellness market grows more crowded, shoppers are becoming more selective about which products – and which claims – they trust.
A federal judge has blocked the USDA from allowing five states to prohibit SNAP recipients from using benefits to purchase soda and candy, ruling that the agency exceeded its authority.
Protein is no longer strictly a pre- or post-workout recovery fuel; it has become one of the most – if not the most – influential forces reshaping the modern beverage landscape.
Ocean Spray has appointed Abigail Buckwalter, a former executive at Nestlé Health Science, as president and CEO as it looks to build on recent growth, expand innovation and position the brand for the future.
Amid industry supply chain challenges, Evolution Fresh has secured enough orange supply to maintain uninterrupted production of its cold-pressed orange juice through mid-2027.
Zevia has named board member Alexandre Ruberti as president and chief executive officer amid its continued corporate turnaround efforts.
Fresh off its public debut in May, Suja Life reported strong first-quarter results fueled by distribution gains, promotional activity and continued momentum across its portfolio.
Hoplark is rolling out a comprehensive refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
Lifeway Foods entered 2026 with significant momentum, delivering the strongest quarter in company history amid surging consumer demand for protein-rich probiotic foods and heightened awareness of the gut’s role in overall health.
Buda Juice’s first full quarter as a publicly traded company delivered double-digit top-line growth and expanded retail distribution as the cold-chain beverage company continued pushing its “Ultra Fresh” platform into new markets.
After spending much of 2025 navigating integration challenges and service disruptions, Primo Brands kicked off 2026 with signs of stabilization across the business.
Premier Protein is set to join the burgeoning protein soda category as parent company BellRing Brands attempts to navigate increased competition, heightened consumer price sensitivity and rising input cost inflation.
Celzo is stepping into its next phase of growth with a packaging refresh that seeks to better capture what consumers experience when they crack open a can of its agua fresca: a “feel good fiesta” that injects Latin culture into current wellness trends.
