Moshi Makes First Move Beyond Beverage with Kettle-Cooked Chips
After six years building around distinctive flavor combinations in sparkling beverages, Moshi founder Alton But is ready to see where else that playbook can take the brand.
Shauna Golden
Posts by Shauna Golden
Whey Supply Crunch Opens Door for Alternative Proteins
As whey protein costs remain elevated, some manufacturers are considering whether alternative protein sources or other recipe variations can fill the gap.
Whey Protein Supply Crunch Enters Next Phase
As food and beverage brands continue to push protein into new formats and eating occasions, demand for whey, one of the industry’s most widely used protein sources, has outpaced supply.
Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
Hard soda slinger Crooked Pop is adding a veteran beverage executive to its team as it moves from an initial regional launch toward broader distribution.
7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
7 Brew is taking its rapid expansion beyond the drive-thru, rolling out canned coffees and energy drinks at Walmart as it looks to translate its growing foodservice following into a broader retail business.
Investors Sue Simply Good Foods Over ‘Abject Failure’ To Integrate OWYN Brand
Less than two years after its acquisition of OWYN, Simply Good Foods Company is facing a proposed class action suit from investors alleging the integration of the brand has been “an abject failure.”
Laird Superfood Sales Soar 244% as Product Platform Takes Shape
Laird Superfood is beginning to see the payoff from its push to build a broader platform, with acquisitions, retail expansion and early operating synergies driving a significant increase in scale.
Mountaintop Beverage Plots Major Manufacturing Expansion with Fresh Capital
Mountaintop Beverage is planning a major expansion of its low-acid aseptic manufacturing business, adding 250,000 sq. ft. of capacity as it seeks to capitalize on rising demand for functional beverages.
MALK Chasing ‘Another Spot in the Fridge’ with Nutrient-Dense ‘Whole’ Plant Milk
Having built its reputation around short ingredient decks and organic plant milks, MALK is adding more nutrition to the equation with the launch of Whole MALK.
Zevia Bets on Brand Reset, Single Cans Under New CEO As Pricing Drives Q2 Sales
Zevia is pairing a leadership transition with its biggest-ever marketing investment to accelerate growth through stronger brand awareness and improved retail execution.
Celsius’ Core Brand Stumbles as Multi-Energy Strategy Gains Momentum
Celsius Holdings’ “modern energy portfolio” approach appears to be paying off, as strong performances from Alani Nu and Rockstar Energy helped offset another challenging quarter for its core brand.
Primo Brands’ Premium Water Sales Jump 30% in Q2, But Margins Tighten
Primo Brands is entering the second half of 2026 with signs that its post-merger operational turnaround is taking hold, with stronger retail demand and premium water sales.
BellRing Brands’ Premier Protein RTDs Up 6%; Co. Targets ‘Stronger Profit Trajectory’
BellRing Brands is entering a new chapter under CEO Michael Axelrod with a strategy centered on stronger execution, expanded distribution and innovation.
![[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/08/03200120/NOON-970-150x150.png)
[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide
As breakfast habits evolve and retailers rethink the morning set, beverage startup Noon is betting “liquid breakfast” can earn a spot in consumers’ routines.