Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
Lifeway Foods entered 2026 with significant momentum, delivering the strongest quarter in company history amid surging consumer demand for protein-rich probiotic foods and heightened awareness of the gut’s role in overall health.
Buda Juice’s first full quarter as a publicly traded company delivered double-digit top-line growth and expanded retail distribution as the cold-chain beverage company continued pushing its “Ultra Fresh” platform into new markets.
After spending much of 2025 navigating integration challenges and service disruptions, Primo Brands kicked off 2026 with signs of stabilization across the business.
Premier Protein is set to join the burgeoning protein soda category as parent company BellRing Brands attempts to navigate increased competition, heightened consumer price sensitivity and rising input cost inflation.
Celzo is stepping into its next phase of growth with a packaging refresh that seeks to better capture what consumers experience when they crack open a can of its agua fresca: a “feel good fiesta” that injects Latin culture into current wellness trends.
Amid surging demand for global flavors and functional beverages, Kulli is introducing Chicha Morada – a traditional Peruvian beverage crafted with purple corn – to the U.S. market in a ready-to-drink format.
Starbucks’ turnaround efforts are beginning to yield results, with the coffee giant delivering both top and bottom-line growth for the first time in two years in fiscal Q2 2026.
Building on momentum from its first full year of profitable growth, Oatly says its refreshed growth playbook is “beginning to gain traction” in North America as it leans into a disciplined operational approach.
In partnership with Re:Lid USA, L.A. Libations Water – the 9.5 + pH water brand produced by beverage incubator L.A. Libations – has unveiled what it claims is the beverage industry’s first fully recyclable resealable aluminum can.
![[Exclusive] ARMRA Introduces Colostrum Soda to Bridge Wellness, Beauty and Beverage Aisles](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/04/27172535/ARMRA-970-150x150.png)
ARMRA is entering the ready-to-drink category with a shelf-stable bovine colostrum soda designed to translate the brand’s functional benefits into a mainstream beverage format.
Building on its early success in gyms and regional retailers, protein coffee brand Projo is now entering mass-market aisles with an upcoming nationwide launch at Target.
Leisure Hydration has closed an oversubscribed Series A round led by existing partner Midnight Venture Partners. Financial terms of the transaction were not disclosed.
As part of ongoing efforts to strengthen its balance sheet, Simply Good Foods – the parent company of Quest, OWYN and Atkins – announced today plans to shrink its workforce by nearly 15%.
