‘95% of New Brands Fail’ – How to Be the Other 5%
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev.
Zoe Licata
Senior Reporter, Brewbound.com
Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Posts by Zoe Licata
How Sazerac Manages 500 Brands Across Beer, Wine and Spirits
Spirits giant Sazerac manages approximately 500 brands across beer, wine and spirits, yet president and CEO Jake Wenz insists the company is still “focused.”
Coca-Cola, Bacardi Launching Rum Cocktail RTD in Limited Markets
The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD).
New York Governor Passes DTC for Hard Cider and Spirits
Spirits, hard cider, mead and braggot producers can now ship their products directly to New York consumers.
Southern Glazer’s to Acquire Horizon Beverage, Adding Massachusetts and Rhode Island to Footprint
Southern Glazer’s Wine & Spirits has plans to acquire Horizon Beverage Group, Southern Glazer’s announced today. The deal includes all of Norton, Massachusetts-based Horizon Beverage’s Massachusetts and Rhode Island operations and beer, wine and spirits portfolio, adding two states to the largest bev-alc distributor’s footprint.
FX Matt Acquires ’Merican Mule Canned Cocktails
FX Matt Brewing Company has made another strategic acquisition, this time in the spirits category. The Utica, New York-based brewery has acquired spirited-based RTD company ’Merican Mule, headquartered in Norwalk, Connecticut.
Sazerac to Acquire BuzzBallz RTD Brand
Spirits giant Sazerac announced today plans to acquire Southern Champion’s ready-to-drink (RTD) portfolio, including BuzzBallz, the spherical wine-, spirit- and malt-based cocktail brand.
Hard MTN Dew Moves to Beer Network, Going to All 50 Markets as Blue Cloud Changes Course
Hard MTN Dew is transitioning to Boston Beer Company’s beer distributor network and will expand to all 50 states, outgoing Boston Beer CEO Dave Burwick said on Tuesday during the company’s full-year and Q4 earnings report.
Coca-Cola Leadership: Soda Giant Not Interested in Being a Bev-Alc Distributor
The Coca-Cola Company is “not here to crash [beer distributors’] party,” Dan White, Coca-Cola, North America chief of new revenue streams, said in a fireside chat with National Beer Wholesaler Association (NBWA) president and CEO Craig Purser Monday during the NBWA’s annual convention.
Anheuser-Busch To Sell Hiball, 8 Craft Beer Brands to Tilray
Tilray Brands is acquiring eight craft brands from Anheuser-Busch InBev in a blockbuster all cash deal announced today.
Goldman Sachs: C-Store Retailers Optimistic on Energy but Recession Fears Loom
Convenience store retailers were excited about energy drinks but had a “slightly more pessimistic outlook” for beer trends in Goldman Sachs’ Q2 Beverage Bytes survey, citing “broader economic pressures/fears of recession [and] impacts from cooler weather."
8th Wonder Brewery Acquired by Texas Cannabis Company Bayou City Hemp
8th Wonder Brewery, Distillery and Cannabis has been acquired by Bayou City Hemp Company, a Houston, Texas-headquartered cannabis company. Financial details of the deal were not disclosed.
Molson Coors and Coca-Cola to Launch Peace Hard Tea FMB
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.
Drizly Employees Affected by ‘Layoff Tidal Wave’
Drizly, an Uber-owned alcohol e-commerce delivery platform, began “company wide” layoffs this week, according to several social media posts by former employees.