Revive Sparkling Kombucha
California-based kombucha brewer Revive has made incremental product tweaks and improvements part of its growth strategy, introducing new flavors and packaging designs over the years since its launch. But there was nothing incremental about the launch of Revive Sparkling Kombucha this year, a major new innovation that puts the brand in position to scale in exciting new ways. As one of just a small handful of shelf-stable products in the category, the four-SKU line, sold in 12 oz. cans, serves as a convenient and approachable format for consumers -- not to mention distributors and national retailers -- to get to know the brand. But make no mistake-- this isn’t just a packaging play. The liquid itself is just as well-crafted as Revive’s core lineup, balancing the light effervescence of sparkling water with refreshing fruit flavors like Mango Orange and Citrus Ginger, all while keeping calories (20 per 12 oz. can) and sugar (5 grams) low. Revive took a risk in leaping from refrigerated to shelf-stable kombucha, but they have stuck the landing in style.
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