Brand News
Mar 14, 2013Last Updated Mar 14, 20135-Hour Energy Launches Recycling Contest5-hour ENERGY is celebrating the 43rd anniversary of Earth Day with a new contest that invites its fans to share creative, yet practical ways to reuse empty…Jan 2, 20135-hour ENERGY Donation Exceeds ExpectationsPopularity of Pink Lemonade flavor generates $387,531.20 philanthropic donation to the Avon Foundation for Women Breast Cancer Crusade Farmington Hills, MI –…
Nov 20, 2012Last Updated Sep 9, 20155-Hour Energy Battles Counterfeit OperationsA few days after The New York Times revealed that 5-Hour Energy had been mentioned in U.S. Food and Drug Administration (FDA) reports linking consumption of…
Nov 1, 2012Last Updated Sep 9, 2015Consumer Perception of Energy Drinks PlummetsAmid the recent wave of negative publicity surrounding energy drinks, and the ire of some elected leaders calling for greater oversight and regulation of the…
Oct 19, 2012Last Updated Sep 9, 2015BevNET TV: NACS 2012 – An Interview with Manoj Bhargava of 5 Hour Energy“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be…
Aug 8, 2012Last Updated Sep 9, 20155-Hour Energy Partners with Avon Foundation to Introduce New Pink Lemonade FlavorAs part of a major expansion in its sales and marketing initiatives, Living Essentials, the marketer of 5-Hour Energy, has introduced a new pink lemonade…
Dec 2, 2011Last Updated Sep 9, 2015Zeta Interactive Announces Best Buzzed Beverages of 2011Diet Coke might not be the most popular beverage in the country, but it is on the Internet, at least according to one measure. Zeta Interactive, a New York…
Sep 20, 2011Last Updated Sep 9, 2015Energy Shots: Big Money Little PackageStrike up the band. Living Essentials’ 5-Hour Energy is a billion-dollar brand. Recent Symphony/IRI numbers show that over the past year, 5-Hour has continued…Nov 19, 2010The Flow: BevNET Best of Awards, New Products Deadline Today;ON TOP Launch a new product in 2010? The deadline is TODAY for BevNET's New Beverage Guide and Best of 2010 Awards Link BevNET Live Winter 10 — Only 2 weeks…Jul 30, 20095-Hour Energy to Introduce New FlavorFarmington Hills, MI (July 28, 2009) – Sitting atop the growing liquid energy shot category by a substantial margin, 5-Hour Energy® seeks to continue its…Feb 3, 20095-Hour Energy Energizes Its New Fan ZoneNovi, MI (PRWEB) February 2, 2009 — Fans of the bright, alert feeling gained from 5-Hour Energy Shots now have a location to connect and have some fun in the…Mar 6, 20085-Hour Energy® Breaks the Caffeine Barrier@@img NOVI, MI – Living Essentials is pleased to announce the release of a new concept in energy drinks, Decaf 5-Hour Energy. Containing only as much caffeine…
Nov 20, 2012Last Updated Sep 9, 20155-Hour Energy Battles Counterfeit OperationsA few days after The New York Times revealed that 5-Hour Energy had been mentioned in U.S. Food and Drug Administration (FDA) reports linking consumption of…Nov 1, 2012Last Updated Sep 9, 2015Consumer Perception of Energy Drinks PlummetsAmid the recent wave of negative publicity surrounding energy drinks, and the ire of some elected leaders calling for greater oversight and regulation of the…Oct 19, 2012Last Updated Sep 9, 2015BevNET TV: NACS 2012 – An Interview with Manoj Bhargava of 5 Hour Energy“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be…Aug 8, 2012Last Updated Sep 9, 20155-Hour Energy Partners with Avon Foundation to Introduce New Pink Lemonade FlavorAs part of a major expansion in its sales and marketing initiatives, Living Essentials, the marketer of 5-Hour Energy, has introduced a new pink lemonade…Dec 2, 2011Last Updated Sep 9, 2015Zeta Interactive Announces Best Buzzed Beverages of 2011Diet Coke might not be the most popular beverage in the country, but it is on the Internet, at least according to one measure. Zeta Interactive, a New York…Sep 20, 2011Last Updated Sep 9, 2015Energy Shots: Big Money Little PackageStrike up the band. Living Essentials’ 5-Hour Energy is a billion-dollar brand. Recent Symphony/IRI numbers show that over the past year, 5-Hour has continued…Nov 19, 2010The Flow: BevNET Best of Awards, New Products Deadline Today;ON TOP Launch a new product in 2010? The deadline is TODAY for BevNET's New Beverage Guide and Best of 2010 Awards Link BevNET Live Winter 10 — Only 2 weeks…Jul 30, 20095-Hour Energy to Introduce New FlavorFarmington Hills, MI (July 28, 2009) – Sitting atop the growing liquid energy shot category by a substantial margin, 5-Hour Energy® seeks to continue its…Feb 3, 20095-Hour Energy Energizes Its New Fan ZoneNovi, MI (PRWEB) February 2, 2009 — Fans of the bright, alert feeling gained from 5-Hour Energy Shots now have a location to connect and have some fun in the…Mar 6, 20085-Hour Energy® Breaks the Caffeine Barrier@@img NOVI, MI – Living Essentials is pleased to announce the release of a new concept in energy drinks, Decaf 5-Hour Energy. Containing only as much caffeine…