5-hour Energy

by Living Essentials

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5-Hour Energy Launches 16 oz. Line

Living Essentials, LLC announced today its first push outside of shots into the full size energy drink category with the launch of 5-Hour Energy in a 16 oz. can format. The new line is debuting simultaneously this week at the National Beer Wholesalers Association (NBWA) convention in Las Vegas and the National Association of Convenience Stores (NACS) show in Chicago.

The Makers of 5-hour ENERGY Shots and Skupos Announce Partnership

Skupos, a technology platform connecting the convenience retail industry, and the makers of 5-hour ENERGY® shots announce the energy shot brand's first consumer promotion on the Skupos Engage platform.

In the Courtroom: Court Rules ‘Fire Cider’ Generic Term in Shire City Lawsuit

A Massachusetts court has ruled “fire cider” is a generic term that cannot be trademarked, potentially ending a yearslong legal battle between herbal brand owners and tonic maker Shire City Herbals; New Class Action Targets Brew Dr.’s Probiotic Count; Court Rules in Favor of 5-Hour Energy in Costco Case

Living Essentials Launches 5-hour TEA

Living Essentials, LLC, the makers of 5-hour ENERGY shots, announces 5-hour TEA shots, a product line that’s available now in peach tea flavor.

Living Essentials, LLC Releases MLB Edition 5-hour Energy Shot

Living Essentials, LLC announces the second year of the company's deal with Major League Baseball, and the introduction of the Extra Strength Cherry flavored 5-hour ENERGY shot bottle featuring the iconic MLB silhouetted batter.

Living Essentials Launches 5-hour ENERGY Protein Shot

Available in four flavors – Berry, Peach Mango, Grape Extra Strength, and Berry Extra Strength, each six-ounce bottle contains 100 calories and less than one gram of sugar.

5-Hour Energy Launches Extra Strength Cherry Flavor

From May 1 through July 31, 2016, the company will donate five cents from the sale of every specially marked red, white and blue bottle of Extra Strength Cherry flavor 5-hour ENERGY to the Special Operations Warrior Foundation (SOWF).

Stimulating Innovation: 5-hour Energy Founder Invests in Global Change

Eleven years since the launch of 5-hour Energy, sales of the energy shots have made founder Manoj Bhargava a billionaire several times over. He’s already pledged to give the vast majority of that wealth to charitable causes before he dies. Now he’s using some of his money to fuel innovation that addresses global health and sustainability issues.

5-hour ENERGY Adds Extra Strength Peach Mango Flavor

The new flavor joins strawberry watermelon, sour apple, grape and berry to become the fifth extra strength variety of the popular energy shot, which also has six regular strength flavors as well as decaf.

UPDATE: U.S. Attorney Names Defendants in Counterfeit 5-Hour Energy Case

The now unsealed indictment alleges the defendants, working out of California, Mexico and 5-hour’s home state of Michigan, went into the business of producing and selling knockoff energy shots in the United States in late 2011.

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