May 29, 2025Last Updated May 30, 20255-Hour Energy Did Not Violate Antitrust in Pricing Discrimination Case Court RulesA California federal judge agreed this week that 5-Hour Energy maker Living Essentials LLC created an unfair competitive environment for family-owned…
Nov 26, 2024Last Updated Dec 13, 2024Vitamin Energy Accuses 5-Hour of Running ‘Illegal Monopoly’ in LawsuitShot maker Vitamin Energy is gunning for the king of the category. The startup brand filed a lawsuit last week against 5-Hour Energy owner Manoj Bhargava and…
Oct 3, 2023Last Updated Oct 3, 2023“We Learned From Our Failures”; Inside 5-Hour Energy’s Growing PainsLiving Essentials has struggled to find its footing in the energy drink category after launching its full-sized, 16 oz. format in late 2021. Armed with more…Sep 20, 2023Last Updated Sep 20, 2023Missed Shots: How 5-Hour Is Responding to Slumping SalesAfter 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also…
Oct 4, 2021Last Updated Oct 4, 20215-Hour Energy Launches 16 oz. LineLiving Essentials, LLC announced today its first push outside of shots into the full size energy drink category with the launch of 5-Hour Energy in a 16 oz.…Sep 28, 2020Last Updated Sep 28, 2020The Makers of 5-hour ENERGY Shots and Skupos Announce PartnershipSkupos, a technology platform connecting the convenience retail industry, and the makers of 5-hour ENERGY® shots announce the energy shot brand’s first…
Oct 21, 2019Last Updated Oct 21, 2019In the Courtroom: Court Rules ‘Fire Cider’ Generic Term in Shire City LawsuitA Massachusetts court has ruled “fire cider” is a generic term that cannot be trademarked, potentially ending a yearslong legal battle between herbal brand…May 23, 2018Last Updated May 22, 2018Living Essentials Launches 5-hour TEALiving Essentials, LLC, the makers of 5-hour ENERGY shots, announces 5-hour TEA shots, a product line that’s available now in peach tea flavor.Apr 9, 2018Last Updated Apr 9, 2018Living Essentials, LLC Releases MLB Edition 5-hour Energy ShotLiving Essentials, LLC announces the second year of the company’s deal with Major League Baseball, and the introduction of the Extra Strength Cherry flavored…
Mar 23, 2017Living Essentials, LLC Announces MLB-Themed Apple Pie Flavored 5-hour ENERGYThe product slides into home in the company’s deal with Major League Baseball as it becomes an official partner of the 2017 and 2018 MLB All-Star Game.
Aug 5, 2016Living Essentials Launches 5-hour ENERGY Protein ShotAvailable in four flavors – Berry, Peach Mango, Grape Extra Strength, and Berry Extra Strength, each six-ounce bottle contains 100 calories and less than one…
Apr 28, 2016Living Essentials Debuts Extra Strength Cherry Flavor 5-hour ENERGY Shot to Support Military CharityFrom May 1 through July 31, 2016, the company will donate five cents from the sale of every specially marked red, white and blue bottle of Extra Strength…
Feb 12, 2016Last Updated Feb 22, 20165-Hour Energy Launches Extra Strength Cherry FlavorFrom May 1 through July 31, 2016, the company will donate five cents from the sale of every specially marked red, white and blue bottle of Extra Strength…Nov 17, 20155-Hour ENERGY’s Extra Strength Peach Mango Flavor Now Available in Stores and OnlineThe flavor joins strawberry watermelon, sour apple, grape and berry to become the fifth extra strength variety of the popular energy shot, which also has six…
