Official Brand Overview
The Jolt Endurance Shot enters the fast growing extended energy category behind a brand that literally means energy! Jolt enjoys 90% (aided) brand awareness. The Jolt Endurance Shot contains a heaping dose of amino acids, electrolytes, vitamins, enzymes plus just the right amount caffeine. True to the Jolt name, the Jolt Endurance Shot contain more good stuff as compared to competing brands. Among the exhilarating additives are amino acids and vitamins that enable Jolt Endurance Shot to provide over six hours of energy. And unlike most other energy shots, Jolt Endurance shots are sugar-free, so theres no crash after just a few hours. Taste is another area where the Jolt Endurance Shot delivers a strong consumer benefit. CJ Rapp, president of Wet Planet Beverages, said Jolt is not just a means to an end. You no longer have to suffer through the taste to get the desired affect. The Jolt Endurance Shot delivers an enjoyable, effective, and long lasting energy experience. Jolt, the brand that pioneered the energy drink category with the launch of Jolt cola in 1985, has been recently been outpacing industry trends. In addition, proving Jolt means all things energy, Jolt Gum is the worlds #1 energy gum. Other Jolt offerings available (or soon to be launched) are Jolt Energy Mints, Jolt Energy Bar and Jolt Energy Powder. Collectively the Jolt family of products will lead across multiple categories by offering one-stop shopping for consumers and retailers in search of diverse forms of energy.