Anteadote: Pure Jasmine Tea

While Pure Jasmine Tea is definitely not for the Snapple drinkers of the world, it is definitely the most palatable of the Anteadote flavors. The jasmine tea has a very subtle and natural hint of sweetness to it which makes it an enjoyable brew. However, the design of the bottle and the plain feeling of this product make it something that will, like the other varieties, have limited appeal beyond consumers who already consume unsweetened tea. Still, the consumers that do try it will find a versatile product that tea can be enjoyed hot or cold. Improvements to the packaging and a dash of sweetener -- perhaps something natural like honey -- would broaden its appeal.