Next In Natural Acquires Rowdy Mermaid; Founder Dunn Staying On

CPG private equity firm Next In Natural (NeNa) has acquired Colorado-based kombucha and soda brand Rowdy Mermaid, along with new equity investor Luke Comer, founder of Sapient Stews, the company announced today.

Aura Bora Acquired by Next In Natural

Sparkling water brand Aura Bora, known for its creative can designs and botanical infused flavors, has been acquired by New York-based investor and brand collective Next In Natural.

Road Warriors: Tips for Winning Your Costco Roadshow

Club chain Costco for years has used roadshow sampling events as a testing ground for new brands being considered for a rotation in-store. The process of planning, staging, executing and following through can be complicated and fraught with risk.

Aura Bora Closes Eight-Figure Funding Round, Eyes Conventional Retail Expansion

Botanical-infused sparkling water brand Aura Bora announced today the closing of a series A funding round that brings its total lifetime financing north of $10 million. The raise was led by Siddhi Capital, with additional participation from other firms as well as Waterloo co-founder Clayton Christopher.

Aura Bora Scales Up, Tackles Conventional Channel

Fruit and botanical-infused sparkling water startup Aura Bora is looking to make an impression with mainstream consumers early as the San Francisco-based brand expands its sales team and takes to the conventional channel. Since raising $2 million in a seed round this spring, Aura Bora has expanded its retail footprint to about 2,000 doors nationwide.

Aura Bora Closes $2M Seed Round

Fruit and botanical-infused sparkling water brand Aura Bora announced Tuesday the close of a $2 million seed round of funding. The San Francisco-based brand, co-founded by CEO Paul Voge and his wife Maddie, has been one of the buzziest new names in sparkling water since launching in 2020, offering five zero-calorie flavors.