Official Brand Overview
Auric is a Beauty & Wellness brand based on Ayurveda, Plant-Based ancient science from India. It is a digital first, D2C brand with presence in India & US. Natural, Low calories beverages is the first entry point to enter lifestyle of millennials.
The brand is nicely positioned between aspiration & convenience as well as Western Logic & Eastern Wisdom. The product on other hand is at crossroads of Supplement Benefits & Grocery Convenience
Tailwinds - #Provenance #BeautyFoods #Wellness #Yoga
