Senomyx, Inc. (NASDAQ: SNMX), a leading company in using proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients for the food, beverage and flavor industries, announced today that it has entered into a new collaborative agreement with PepsiCo, Inc. related to Senomyx’s Salt Taste Program.
PURCHASE, N.Y. — AMP Energy and racing superstar Dale Earnhardt Jr. are excited to announce the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven stores across the country starting on April 2. Dale Jr. chose the new sour grape flavor for this limited edition AMP Energy product, which features him and […]
PURCHASE, N.Y. and NEW YORK — PepsiCo, Inc. and Major League Baseball Properties today announced a multi-year extension of their sponsorship agreement, building on an over 15-year relationship. As part of the sponsorship, PepsiCo maintains exclusive rights within the non-alcoholic beverage, sports fuel and salty snack categories to use MLB marks and logos. PepsiCo brands, including Pepsi, […]
PLANO, Texas — 7UP is set to kick off the electronic music festival season by announcing today a multiyear partnership with Ultra, the world’s leading festival producer. 7UP is bringing the Ultra experience to millions of fans across the globe through their sponsorship of the Ultra Live Stream, which streams HD video coverage of Ultra online […]
PURCHASE, N.Y. — Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, today announced its partnership with FOOD & WINE to unveil a consumer engagement platform for the magazine’s Grow for Good program, beginning with the relaunch of its co-branded website. Grow for Good is a national campaign to raise public awareness and […]
AUSTIN, Texas — Mountain Dew® today announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com, a digital hub created by Mountain Dew and Complex Media […]
PLANO, Texas — In 2014, 7UP® will amplify the EDM energy, community and movement with #7x7UP. This yearlong 7UP® program will bring uplifting experiences to 7 festivals and events. As part of this exciting collaboration 7UP® will partner with 7 DJs, including the world-renowned DJ, Tiësto, who helped 7UP light up a village in Chile as part of 7UP®’s […]
PURCHASE, N.Y. — As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. The creative will debut on Sunday, March 2during […]
PURCHASE, N.Y. — #FUTBOLNOW – Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin […]
PURCHASE, N.Y. — Today, Mountain Dew® welcomes Grammy-nominated country artist Dierks Bentley to the DEW family, creating a dynamic new partnership that pairs the iconic brand’s one-of-a-kind flavor and heritage as a cultural instigator with Bentley’s trailblazer attitude and authentic sound. The partnership names Mountain Dew as a tour sponsor, helping Bentley take the personal and genre-bending […]
PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced the election of Rona Fairhead to its Board of Directors. Mrs. Fairhead will join the Board and the Audit Committee effective March 13, 2014. Mrs. Fairhead, 52, brings almost 30 years of experience in finance and global business to the PepsiCo Board. She served as chairman and chief executive officer […]
NEW YORK — As part of PepsiCo’s weeklong Super Bowl fan appreciation activities, the company today announced that the PepsiCo Foundation will donate $1 million to the Bob Woodruff Foundation, a national nonprofit organization dedicated to supporting post-9/11 injured service members, veterans and their families, and the caregivers and communities that support them. The donation will be […]
The company aims to focus the plans so that they further support its food and beverage business in Mexico, one of the most appealing markets in Latin America because of its growing middle class and economic growth potential, according to a company release.
PURCHASE, N.Y. — Aquafina® FlavorSplash®, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to “Make a Splash” and celebrate their passions. To help spread the word, the brand’s first-ever national commercial will include Austin Mahone along with his new single, “Mmm Yeah” featuring Pitbull. The single will […]
