Nutrition platform brand Bulletproof 360 today announced a $13 million capital raise to fund the brand’s omnichannel expansion and the development of products in new and existing categories. The raise was led by Beliv, the Latin America-based business unit of multinational beverage corporation the CBC Group, and Rocana Ventures along with existing investors CAVU Venture Partners and Trinity Ventures.
Dave Asprey, founder of nutrition platform brand Bulletproof 360, has stepped down as CEO and will move into the role of executive chairman effective October 1, the company announced this week. He will be replaced by Sovos Brands CFO Larry Bodner.
Bulletproof 360, Inc., the lifestyle company widely known for the popular Bulletproof Coffee, leading science-based content and food and beverage product lines, announced today that Cameron Kinloch (Ripple, Netflix) was named chief financial officer and Brian Watkins (Nordstrom, Blue Nile) was named VP of e-commerce, adding to the company’s executive leadership.
In the first of BevNET's multi-part recap of the major beverage category trends, new products and news from Natural Products Expo West 2019, we examine how dairy producers are rallying around grass-fed products, the rise of collagen-infused drinks, and how coffee brands are building around plant-based milks.
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