Califia Farms Citrus Juices: Tangerine

Califia Farms juice lineup contains both Orange and Tangerine varieties. From our perspective, comparing the two is like, well, comparing oranges and oranges. The flavor of this one is slightly less sour and has more tang than the orange juice. Aside from this, the product is competing slightly less directly with mega brands like Tropicana (which is certainly a losing proposition). Still, it’s hard to say if this product won’t just be mistaken for orange juice anyway. The packaging is orange in color and doesn’t look all that much different than Califia's Orange Juice variety. Still, it’s the best looking product of the bunch thanks to it bright orange-colored label. This not only helps the package to stand out, but also makes the product slightly more appealing to the senses. Overall, this is a good product, but it’s hard to know how well a brand like this can compete in the competitive orange juice category.