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Mar 21, 2025New Products: C4 Teams With Jolly Rancher, Zing Zang Joins the Pickle CrazeIn this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates…Mar 5, 2025Last Updated Mar 5, 2025Bloom Expands in RTD with Prebiotic Soda Launch This FallBloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set…Feb 21, 2025Last Updated Feb 28, 2025Analysis: Alani Nu & Celsius Deal Sparks Distro Realignment, Possible KDP Rethink?Together, Celsius and Alani Nu are expected to drive around $2 billion in sales across the combined portfolio – that’s if the two brands don’t cannibalize each…Jan 30, 2025Last Updated Jan 31, 2025Marketing: Glenmorangie Joins Forces With Harrison Ford; Chamberlain Coffee Opens First CaféSingle malt Scotch whiskey purveyor Glenmorangie has tapped legendary actor Harrison Ford as the new face of the brand, starting with its “Once Upon a Time in…Dec 8, 2022Last Updated Dec 8, 2022KDP to Invest $863M in C4, Enters Long-Term Distribution PactKeurig Dr Pepper (KDP) has entered a strategic partnership with C4 Energy producer Nutrabolt and will invest $863 million for a 30% ownership stake in the…Sep 23, 2022Last Updated Sep 23, 2022Once Overlooked, Female Consumers Now Driving Growth in Energy DrinksMost of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years,…Sep 29, 2021C4 Launches Starburst-Flavored Energy Line, “Mobile Candy” CampaignC4 Energy, the performance energy drink brand produced by Nutrabolt, announced this week it has partnered with Mars Wrigley to release a new line of beverages…