While many health brands focus on building a loyal consumer base before being adopted by professional sports teams, tart cherry juice maker CHERRiSH laid its foundation in the athletic channel. But after a year of disruption in the sports world, the Washington-based company is now making a broader pitch to the everyday consumer, repositioning its products as overall wellness drinks for all ages.
Face it, chocolate and cherry are better together. Just like Fred and Ginger, peanut butter and jelly, or working from home and sweatpants.
Though preventative medicine is routinely of consumer interest, the onset of the coronavirus has made immune support a hot topic, particularly as no treatment, cure or vaccine currently exists. Until they are found, supporting a healthy immune system is seen– and shopped — widely as one of the ways individuals can be proactive in the fight against the virus.
Professional athletes are always looking for an edge. They seek out products that improve performance and recovery without harming their bodies. Now, five professional athletes from the NBA and MLB have joined forces to endorse a high-performance, high recovery beverage engineered by Mother Nature for active and athletic consumers everywhere.
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