September 27, 2011 – New York, NY – Vita Coco co-founder and ceo Michael Kirban today announced the appointment of Jeff B. Popkin as the beverage brand’s new vice president of sales. Vita Coco is the leading coconut water brand in the U.S. and one of the fastest-growing beverage brands in the country, on track […]
New York, N.Y. (August 3, 2011) – Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna. The seventh flavor in the Vita Coco portfolio, Tropical Fruit is an all-natural, luscious blend of coconut water, pink guava, orange, […]
NEW YORK, NY (June 08, 2011) — Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest growing beverage brands in the U.S., announced that Dustin Pedroia, Boston’s own hometown hero, will join the Vita Coco family as a spokesperson for the brand, and will be featured in an advertising campaign launching […]
One of Baseball’s Biggest Names Signs on as the New Face of Vita Coco
New York, NY (May 11, 2011) – Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., today announced that Rihanna will be featured in the company’s national advertising campaign launching this summer. Rihanna joins Vita Coco’s rock-star list of brand loyalists, including Madonna and Red Hot Chili […]
Summer’s latest taste of the tropics: Vita Coco with Tropical Fruit America’s favorite coconut water introduces new flavor this May 2011
NEW YORK–(BUSINESS WIRE)–In fall 2009, Vita Coco became the first-ever fresh coconut water to be sold at U.S. airports. Today, Vita Coco co-founder and CEO Michael Kirban announced that Vita Coco will be the first coconut water available on a domestic airline, served as a complimentary beverage on all JetBlue Airways flights starting in September. […]
July 12, 2010 – New York, NY – Vita Coco, the nation’s best selling fresh coconut water brand, today announced increased production capabilities, via a new strategic partnership with Fresh Fruit Ingredients Inc. (Fresh Fruit), one of the world’s largest and most innovative producers of coconut products, including coconut water. The new 10-year agreement with […]
NEW YORK, Apr 01, 2009 (BUSINESS WIRE) — Vita Coco, the original coconut water brand, today announced the introduction of a new 500 ml size with a resealable cap, available May 2009. Prior to this, all Vita Coco flavors were available in a 330 ml Tetra Pak with a peel-away opening. Vita Coco’s Original flavor […]
@@img1 NEW YORK–(BUSINESS WIRE)–Vita Coco, the original coconut water brand and one of the fastest-growing lifestyle beverages in the nation, today introduced a new one-liter size into mass retail. Prior to this, the Vita Coco beverage brand was sold only in an 11.2-ounce size, in Tetra Pak. "It’s fitting that we close out a big […]
New York, NY – October 11, 2007 – Vita Coco, the original coconut water and one of the fastest-growing lifestyle and alternative sports beverages in the country, today announced the introduction of a new flavored coconut water: Vita Coco Tangerine. Like all Vita Coco beverages, new tangerine flavor is 100% natural and will be sold at […]
100% Natural, Coconut Water Beverage, A Favorite Among Sports Enthusiasts, Athletes and Gen-“Y”ers, Soon Available at National, Trend-setting Retailer Target Stores New York, NY – May 15, 2007 – Vita Coco, the original coconut water and one of the fastest-growing lifestyle beverages in the country, today announced increased distribution for the brand through a new […]
New York, New York – August 24, 2005 – Vita Coco, one of the fastest growing lifestyle beverages in the U.S., today announced increased distribution for the brand in Southern California (through Ralph’s), Texas (through HEB) and the Northeast (through Shaw’s). Vita Coco, created by All Market LLC, is pure, 100% natural coconut water and […]
New Single Ingredient Beverage Offers the Taste and Nutrients of Fresh Coconut Water, Giving Consumers a Refreshing Alternative to Trendy Energy and Sports Beverages Full of Artificial Ingredients Brooklyn, New York — All Market LLC, the creator of what is considered to be the next craze in healthy alternatives to leading energy and sports beverages, […]
