Vita Coco, the number one-selling coconut water brand in the U.S., has introduced Vita Coco Kids to the market. Made with coconut water, filtered water, natural fruit flavors and vitamin C, the beverages, which come in wedge-shaped 6 oz. Tetra Pak containers with an attached straw, will hit shelves beginning in July.
With Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer ’13 last week in New York, he revealed that he had established Vita Coco as a state of both mind and business.
NEW YORK — It may be baseball star Josh Hamilton’s first season with the Los Angeles Angels of Anaheim, but it’s his second with Vita Coco coconut water. Vita Coco, the country’s most popular coconut water beverage brand, today announced that Hamilton was signed for a second year as one of the brand’s top athlete spokespersons. […]
Compared to the number of times the questions get asked of Mike Kirban, the overall frequency is disproportionate, but the dimes get dropped to us a lot, nevertheless, so I decided to head down to Manhattan to ask him. So, I said, as Kirban settled behind his desk — yes, in the corner office — are you selling Vita Coco to Dr Pepper/Snapple?
On the eve of the 2012-13 NFL season, Vita Coco announced today that it has signed four professional football players to join its roster of athlete endorsers. San Francisco 49ers tight end Vernon Davis, Arizona Cardinals wide receiver Larry Fitzgerald, Denver Broncos wide receiver Eric Decker, and Chicago wide receiver Devin Hester will represent the coconut water brand and appear in ads promoting its message of “Hydrate naturally.”
Only nine months after its launch, Coco Café is going national. The company recently revealed that it will enter the Dr Pepper Snapple (DPSG) system beginning in early June, a key piece of a national DSD network that the company hopes to complete later this summer. Acute beverage watchers will note that Coco Café is mirroring the same growth path as parent company Vita Coco, which has begun transitioning most of its distribution to national DPSG houses.
Top athlete trades up to coconut water and endorses Vita Coco brand in upcoming advertising and marketing campaigns NEW YORK–(BUSINESS WIRE)–Vita Coco, the country’s best-selling fresh coconut water brand, today announced a new partnership with Texas Rangers’ Josh Hamilton. Hamilton is the Rangers’ star outfielder and a four-time MLB All Star and 2010 American League […]
When Coco Café first appeared on store shelves last September, it would’ve been easy to assume that the coconut water/latte blend already had some sort of relationship with Vita Coco; the name, design, and packaging of both brands were – for certain – quite similar. Coco Café founders Brian McCaslin and Elan Eifer admittedly admired Vita Coco and its branding, though, at the time, the two companies had no affiliation, a fact that quickly changed following a chance meeting at BevNET Live.
Hot on the heels of the announcement that Zico has gone into the coconut latte business that Coco Café pioneered, the new Vita Coco property has found a home for its products in Fresh Market, a 100-plus store specialty/natural retail chain that is gradually becoming an important launch point for new beverages.
Coconut Water Craze Moves from Beverage to Coffee Aisle March 5, 2012 – New York, NY – Coco Café is now available at The Fresh Market, in over 100 locations of the specialty grocery retailer. Coco Café is a new ready-to-drink beverage of fresh coconut water and organic fair-trade espresso with milk – a natural […]
When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t yet had to deal with the pain that comes from writing the check that makes it go away. Yesterday, he did.
Talk about a whirlwind courtship. It took just four months from organic espresso /coconut water blend Coco Café to go from independent, entrepreneurial beverage company to a strategic piece in the coconut water chess game. The company, which had its first production run in September, had bids from two different potential investors by the end of December and moved into Vita Coco’s offices by the end of January.
After getting rave reviews at the December BevNET Live event — taking home the award during the New Product Showdown — Coco Café had to imagine that it would be getting a lot of attention and some new accounts. But apparently things have really accelerated for the Los Angeles-based espresso/coconut water blend, as Vita Coco, the country’s best selling coconut water brand has swooped in to make an investment in Coco Café.
Some pretty provocative stuff out there in the news today — and we’re not talking politics. In the New York Times, there’s an interesting take on the war on sugary drinks. The Times reports on a new study that found state laws that ban soda – but not other sweetened beverages – to be ineffective in reducing the amount of sugary drinks middle school students buy and consume at school. Slate.com published a story about the explosion of coconut water products on the market.
