Vita Coco Goes Beast Mode

NEW YORK — As the pro football season approaches, the sport’s brightest stars are focused on diet, training and discipline.  One basic part of many athletes’ programs: hydration and replenishment – and more than a few are doing it with coconut water.

Vita Coco, the country’s best-selling coconut water brand, is as in-demand on the field as off.  Today the brand confirmed that pro football stars Marshawn Lynch, running back for the Seattle Seahawks and Miles Austin, wide receiver for the Dallas Cowboys have been

Marshawn Lynch, AKA "Beast Mode"

signed as sponsored Vita Coco athletes.  They join Eric Decker, the Denver Broncos wide receiver who was signed for a second year as a Vita Coco spokesperson.

All three athletes will be featured prominently in retail and social media campaigns.

In addition to football, Vita Coco continues to build a loyal following in the world of professional sports, from baseball stars Josh Hamilton of the Los Angeles Angels of Anaheim, Dustin Pedroia of the Boston Red Sox (now in his third year as an endorsed Vita Coco athlete) and basketball All-Star Joakim Noah of the Chicago Bulls.

The addition of fresh coconut water to pro athlete’s regimes has increased dramatically in the past few years, with sports stars, trainers and coaches collectively turning to Vita Coco, praising the coconut water brand as the best source of natural hydration and replenishment.

About Vita Coco

Vita Coco is the brand that started America’s craze for fresh coconut water. Informed consumers, pro-athletes, health & diet experts and in-the-know celebrities have all become fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits. Vita Coco is available in over 75,000 retailers nationwide including Whole Foods Market, Kroger, Publix, GNC, Giant Eagle, Ralph’s, Shaw’s, Stop&Shop/Giant, HEB, Hannaford Supermarkets, Safeway, Walgreens, CVS, Target, 7-Eleven, Wal-Mart, Costco and many other chain and independent groceries and retailers nationally.