Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter — Hand-picked by Target,” will comprise more than 120 products.
NEW YORK — To celebrate the brand’s 10th anniversary, Vita Coco coconut water brings together two of summer’s most popular drinks – fresh coconut water and homemade lemonade – to create “Vita Coco Lemonade.” The new all-natural beverage can be found at groceries nationwide starting in April. With the introduction of its new Lemonade flavor, made with […]
NEW YORK — Vita Coco, the country’s best-selling fresh coconut water brand, is thrilled to congratulate Marshawn Lynch of the Seattle Seahawks and all his teammates on yesterday’s Super Bowl victory. Lynch is a Vita Coco sponsored athlete. “We’re elated to congratulate Marshawn and the Seahawks team on their decisive, epic win,” says Vita Coco co-founder […]
NEW YORK — With the 2013 football season underway, Vita Coco today confirmed partnerships with two additional pro-football players as part of the brand’s growing pro-athlete roster. Vita Coco, the country’s most popular coconut water beverage brand, re-signed tight end Vernon Davis of the San Francisco 49ers, now with the brand for a second straight […]
Starting this month, the coconut water company will aim to penetrate London’s marketplace with 50 branded taxis in the city.
NEW YORK — As the pro football season approaches, the sport’s brightest stars are focused on diet, training and discipline. One basic part of many athletes’ programs: hydration and replenishment – and more than a few are doing it with coconut water. Vita Coco, the country’s best-selling coconut water brand, is as in-demand on the field […]
VERNON HILLS, Ill. — Innovation in the kids’ beverage aisle might be a hard thing for manufacturers to achieve nowadays. The dynamic pace of the market and the growing influential role children are playing when it comes to choosing what they want to drink and put in their lunchboxes adds even more complexity to the […]
NEW YORK — During the summer months, when activities run as high as the heat, children – and their parents – are looking for thirst-quenching drinks that are as delicious as they are good for you. Enter Vita Coco Kids, the new line of coconut water beverages made especially for children ages 2 to 8. Vita Coco […]
Vita Coco, the number one-selling coconut water brand in the U.S., has introduced Vita Coco Kids to the market. Made with coconut water, filtered water, natural fruit flavors and vitamin C, the beverages, which come in wedge-shaped 6 oz. Tetra Pak containers with an attached straw, will hit shelves beginning in July.
With Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer ’13 last week in New York, he revealed that he had established Vita Coco as a state of both mind and business.
NEW YORK — It may be baseball star Josh Hamilton’s first season with the Los Angeles Angels of Anaheim, but it’s his second with Vita Coco coconut water. Vita Coco, the country’s most popular coconut water beverage brand, today announced that Hamilton was signed for a second year as one of the brand’s top athlete spokespersons. […]
Compared to the number of times the questions get asked of Mike Kirban, the overall frequency is disproportionate, but the dimes get dropped to us a lot, nevertheless, so I decided to head down to Manhattan to ask him. So, I said, as Kirban settled behind his desk — yes, in the corner office — are you selling Vita Coco to Dr Pepper/Snapple?
On the eve of the 2012-13 NFL season, Vita Coco announced today that it has signed four professional football players to join its roster of athlete endorsers. San Francisco 49ers tight end Vernon Davis, Arizona Cardinals wide receiver Larry Fitzgerald, Denver Broncos wide receiver Eric Decker, and Chicago wide receiver Devin Hester will represent the coconut water brand and appear in ads promoting its message of “Hydrate naturally.”
Only nine months after its launch, Coco Café is going national. The company recently revealed that it will enter the Dr Pepper Snapple (DPSG) system beginning in early June, a key piece of a national DSD network that the company hopes to complete later this summer. Acute beverage watchers will note that Coco Café is mirroring the same growth path as parent company Vita Coco, which has begun transitioning most of its distribution to national DPSG houses.
