Vita Coco Cafe

The company is responding to consumers’ increasing demand for larger, multi-serve flavored offerings.

The line-up includes: Yasiel Puig of the LA Dodgers, Jadeveon Clowney of the Houston Texans, Manti Te’o of the San Diego Chargers, LaMarcus Aldridge of the Portland Trail Blazers, Julio Jones of the Atlanta Falcons, Joakim Noah of the Chicago Bulls, Giovani Bernard of the Cincinnati Bengals, and returning Vita Coco ambassador Marshawn Lynch of the Seattle Seahawks.

The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.

The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.

The increasing popularity of coconut oil can be seen in lifestyle and beauty media, through celebrity use and promotion, and the ongoing consumer trend to find more natural food and beverage options.

Synonymous with natural hydration and replenishment, Vita Coco is now the first premium coconut water brand to introduce an organic coconut oil.

Vita Coco coconut water, one of the fastest growing beverage brands globally and the U.S. sales leader in coconut water, today confirmed the appointment of Toronto-based Beverage World Inc. as the brand’s new master distributor for Canada’s convenience and food service channels.

Protein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo) continue to draw interest from retailers and distributors.

Vita Coco Sport is the culmination of the brand’s partnership with Target, which was announced in April as part of the mass retailer’s “Made to Matter” program.

U.S. Rep. Rosa DeLauro (D-CT 3rd District) introduced a bill to Congress on Wednesday that would require a national tax on sugary beverages.

Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.

The $165 million investment has a valuation of $665 million. The agreement includes distribution of the brand’s portfolio throughout mainland China.

NEW YORK–(BUSINESS WIRE)–Vita Coco, one of the fastest-growing beverage brands globally and the U.S. leader in coconut water sales, today announced plans to bring the coconut water brand to China for the first time. The new distribution comes through an exclusive agreement with Red Bull China, which also acquired a stake in privately-held All Market […]

Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven’t done the same.