Vita Coco Cafe

Van Es will oversee North American marketing and report directly to Vita Coco co-founder and ceo Michael Kirban.

Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.

The limited edition Vita Coco and L*SPACE Swim Bikini will be sold exclusively at www.lspace.com starting May 7th for a total suggested retail price of $163

Vita Coco coconut water welcomes a new president to oversee its growing operations in the Asia Pacific (APAC) region: Michael Shepherd.

Vita Coco today announced the news in a press release, which added that company co-founder and CEO Michael Kirban would take on Popkin’s responsibilities and serve as interim president.

Vita Coco will create unique, memorable experiences for Maroon 5 fans at every tour stop through on-site sampling and meet-and-greets with the band.

The company is responding to consumers’ increasing demand for larger, multi-serve flavored offerings.

The line-up includes: Yasiel Puig of the LA Dodgers, Jadeveon Clowney of the Houston Texans, Manti Te’o of the San Diego Chargers, LaMarcus Aldridge of the Portland Trail Blazers, Julio Jones of the Atlanta Falcons, Joakim Noah of the Chicago Bulls, Giovani Bernard of the Cincinnati Bengals, and returning Vita Coco ambassador Marshawn Lynch of the Seattle Seahawks.

The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.

The development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products.

The increasing popularity of coconut oil can be seen in lifestyle and beauty media, through celebrity use and promotion, and the ongoing consumer trend to find more natural food and beverage options.

Synonymous with natural hydration and replenishment, Vita Coco is now the first premium coconut water brand to introduce an organic coconut oil.

Vita Coco coconut water, one of the fastest growing beverage brands globally and the U.S. sales leader in coconut water, today confirmed the appointment of Toronto-based Beverage World Inc. as the brand’s new master distributor for Canada’s convenience and food service channels.

Protein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo) continue to draw interest from retailers and distributors.