NEW YORK — To celebrate the brand’s 10th anniversary, Vita Coco coconut water brings together two of summer’s most popular drinks – fresh coconut water and homemade lemonade – to create “Vita Coco Lemonade.” The new all-natural beverage can be found at groceries nationwide starting in April.
With the introduction of its new Lemonade flavor, made with Vita Coco’s popular unflavored coconut water, natural lemon puree and a touch of natural fruit sugar, Vita Coco has balanced the citrus fruit’s classic tartness and created a nutrient-dense, thirst-quenching drink one can enjoy during and long after the dog days of summer.
Vita Coco Lemonade is available in two sizes, both with a re-sealable, twist off cap:
- 11.1 fl oz Tetra Pak, SRP $1.99
- 16.9 fl oz Tetra Pack, SRP $2.99
Vita Coco Lemonade becomes the brand’s sixth current flavor and will debut at Natural Products Expo West in Anaheim, California on March 6, 2014. The beverage’s launch will be supported with experiential and digital marketing, and multi-market advertising with the message “Lemonade. Upgrade.”
From office cubicle to rooftop barbeque to beach party, Vita Coco Lemonade’s unique flavor complements outdoor meals and helps beat the heat. The beverage’s packaging design includes a cabana inspired, yellow and white striped top to immediately cue sunnier days, a relaxed frame of mind and of course, refreshment. Says the Vita Coco team: “Lemonade was a one piece… we made it a bikini!”
Vita Coco coconut water, recognized for its refreshing, nutrient-dense hydration, replenishment and functionality, re-shaped the beverage aisle when it introduced its iconic coconut water in 2004. In the decade since it was adopted by health-conscious New Yorkers, Vita Coco has become a growing global brand sold in the U.S., Canada, Europe and Asia. In addition to its classic coconut water drinks, Vita Coco offers the Coco Cafe coffee and espresso drink line, as well as Vita Coco Kids.
About Vita Coco®
Vita Coco® is the brand that started America’s craze for fresh coconut water. Informed consumers, pro-athletes, health & wellness experts and in-the-know celebrities have all become fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits. Vita Coco is available in over 80,000 retailers nationwide including Whole Foods Market, Target, Kroger, Publix, GNC, Safeway, Walgreens, CVS, 7-Eleven, Walmart, Costco and many other quality chain and independent groceries and retailers nationally. The brand is also one of the most popular food items on Amazon.com. Visit www.vitacoco.com for more details.