Vita Coco Launches Coconut Water for Kids

NEW YORK — During the summer months, when activities run as high as the heat, children – and their parents – are looking for thirst-quenching drinks that are as delicious as they are good for you. Enter Vita Coco Kids, the new line of coconut water beverages made especially for children ages 2 to 8.

Vita Coco Kids is the latest offering from Vita Coco, the country’s best-selling coconut water brand, and is available in three new flavors – Apple IslandParadise Punch and Very Cherry Beach.

All three flavors contain natural, nutrient-dense and electrolyte-filled coconut water, filtered water, natural fruit flavors and vitamin C. With only 35 calories and 8 grams of sugar per 6 fl. oz. unit, Vita Coco Kids has fewer calories and approximately half the sugar of most other children’s beverages, and no artificial sweeteners. Most importantly, Vita Coco Kids beverages provide potassium – a nutrient that both children and adults don’t get enough of according to the US Dietary Guidelines.1

Vita Coco’s co-founder, Michael Kirban, is father to a 2-year-old daughter and 8-month-old son. Says Kirban: “My children were the inspiration for the Kids line. After becoming a parent it was frustrating to see how many artificial, sugary drinks were being marketed to children their age. I knew Vita Coco could create a healthier drink for kids, and we did.”

Registered dietitian and mother Melissa Halas-Liang, MA, RD, CDE, says: “It’s exciting to see more manufacturers bringing lower calorie, lower sugar drinks to grocery store shelves. What I like best about coconut water is that it provides potassium and is a healthier option than so many of the drinks flooding our market today.”

Vita Coco Kids is packaged in Tetra Pak, specifically the easy-to-hold Tetra Wedge Aseptic shape featuring an attached straw and simple straw insertion children will enjoy. Vita Coco Kids will be available at major retailers nationwide starting July, including Target and online at Amazon, for a suggested retail price of $4.99. Each Vita Coco Kids pack includes six, 6 fl. oz. drinks.

About Vita Coco

Vita Coco® is the brand that started America’s craze for fresh coconut water. Informed consumers, pro-athletes, health & diet experts and in-the-know celebrities have all become fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits. Celebrities (and mothers) including Madonna and Demi Moore are investors in the Vita Coco brand. Available at over 75,000 stores, Vita Coco is one of the most sought-after beverages in the country.

1. U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.