Vita Coco Coconut Water Signs Texas Rangers’ Josh Hamilton

Top athlete trades up to coconut water and endorses Vita Coco brand in upcoming advertising and marketing campaigns

NEW YORK–(BUSINESS WIRE)–Vita Coco, the country’s best-selling fresh coconut water brand, today announced a new partnership with Texas Rangers’ Josh Hamilton. Hamilton is the Rangers’ star outfielder and a four-time MLB All Star and 2010 American League MVP. On Tuesday, May 8, Hamilton became just the 16th player in modern history to hit four home runs in a single game when he connected in the eighth inning against Baltimore Orioles right-hander Darren O’Day.

Hamilton will join Boston Red Sox second baseman Dustin Pedroia and 11-time ASP World Surfing Champion Kelly Slater as faces for the Vita Coco brand. The goal of Vita Coco’s growing pro athlete roster: to educate consumers about the importance of natural hydration. “Hydrate naturally” is the key campaign message in Vita Coco’s ongoing advertising. Hamilton will be featured prominently in Vita Coco’s U.S. marketing campaign, appearing in billboard, radio, digital and in-store advertising and in digital/social media and PR programs starting this summer.

Vita Coco has found a loyal following among professional and amateur athletes alike, who swear by the brand for its electrolyte-rich hydration and nutrient replenishment properties. According to Dr. Douglas Kalman, Sports Nutritionist, Florida International University and a Director in the Nutrition and Endocrinology Division at Miami Research Associates: “Research has found that natural coconut water hydrates as effectively as the leading sports drink, with significantly lower sodium, fewer calories, less sugar, and much more potassium. In a sodium rich culture, Vita Coco is a healthy, natural choice to hydrate the sporting body.”

“The authenticity of this partnership is that Josh drinks Vita Coco as part of his training and he’s having an incredible season,” says Vita Coco ceo and co-founder Michael Kirban. “We’re thrilled that more and more world-class athletes have made Vita Coco their choice for natural hydration before, during and after a game.”

About Vita Coco:

Vita Coco is the country’s best-selling coconut water brand, sold at over 55,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, GNC, Giant Eagle, Ralph’s, Shaw’s, Stop&Shop/Giant, HEB, Hannaford Supermarkets, Walgreens, CVS, 7-Eleven, Walmart, Costco and many other chain and independent groceries and retailers nationally. For more information about Vita Coco visit