Coco Life: Pure Coconut Water

Coco Life Pure Coconut Water is a not from concentrate coconut water that is packaged in a 10 oz. glass bottle with a pull ring top. Made in Thailand, this product has a single ingredient listed -- “single strength coconut water from young green coconuts.” However, there’s nothing to certify that this is true and most other brands don’t utilize words phrases about the strength of the mixture or the age of coconuts. From a flavor perspective, Coco Life is more sweet than salty (which isn’t always the case with coconut water), making it something that has an almost indulgent flavor rather than one that’s truly hydrating or thirst quenching. Plus, there’s a slightly acidic finish to the product, despite the product not listing any added preservatives. But really our bigger issue for this product is size -- 10 ounces is a very small portion to hop into the very competitive coconut water market with. Yes, there are probably some high-end retailers or on-premise situations where glass will matter, but that seems like a pretty limited niche at this stage of the game. Otherwise, the visual presence of the product is decent, but more emphasis on the brand and less on the coconut photo would likely help this product. Overall, Coco Life is a product that has an easy to understand point of differentiation (glass), but the tradeoffs in size and flavor seem to undermine it greatly.