COCOZIA: COCOZIA 100% Organic Coconut Water

Cocozia is a USDA Certified Organic not-from-concentrate coconut water that is currently available in a single variety. Packaged in the Philippines, this 11 oz. coconut water comes with an attached collapsable straw. From a flavor perspective, it tastes very much like other coconut waters on the market. Being not-from-concentrate and organic certainly helps, but we feel as though this product is going to have to do a lot more to make it in the competitive coconut water space. Additional flavors and packaging sizes would be the obvious places to start. As far as the current product, we like the white and green packaging; it certainly looks different than most of what?s out there. However, the treatment of the logo is a bit confusing. It uses three lines, which could certainly trick the eye into thinking that these are separate words. In addition, we?d skip the "all natural" wording and just emphasize the fact that it?s organic. Lastly, being in this container seems like a step backwards at a time when many competing brands are moving to the DreamCap. Overall, this is a good entry, but there?s nothing overly standout about it.