Brand News
Sep 9, 2014Last Updated Sep 9, 2014Fruitwater Launches New Marketing Campaign Featuring Christina ApplegateEven during the most hectic days, it’s important to find a few stolen moments for ourselves. That’s why the makers of fruitwater® are launching a new campaign…
Aug 26, 2014Last Updated Aug 26, 2014Coke Zero Enters Second Year of Partnership With ESPN’s College GameDayWhether it’s stocking up at the grocery store for the tailgate party, singing fight songs at the Friday night pep rally or painting can’t-miss signs to hold in…
Aug 25, 2014Last Updated Sep 9, 2015Hurricane Stevia: Coca-Cola Life Touches Down in SoutheastThe company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. — but only at The Fresh Market.
Aug 15, 2014‘Fanta for the Funny’ Campaign Gives Teens Digital StageFanta is debuting a new Vine-based U.S. digital and social campaign, giving teens their own stage to create an original interactive comedy series created by…
Aug 14, 2014Last Updated Sep 9, 20151/6 of a Monster: Coke Pays $2.15B for Stake in Energy Drink GiantA long-discussed investment took place this afternoon when Coke bought 16.7 percent of Monster for a $2.15 billion payout.
Aug 14, 2014Vitaminwater to Support Emerging Musicians With Concert Seriesvitaminwater® and The FADER have partnered once again to present #uncapped, a series of concerts dedicated to supporting emerging musical talent and hydrating…
Jul 29, 2014Mello Yello Launches ‘American Pickers’ SweepstakesIt’s time to show off treasures from your own picking expeditions. This summer, Mello Yello is helping America’s favorite pickers uncover handpicked antiques…Jul 23, 2014Coca-Cola Reports Q2 and Year-to-Date 2014 ResultsATLANTA — The Coca-Cola Company (NYSE: KO): Second Quarter and Year-to-Date 2014 Highlights Global unit case volume grew 3% in the quarter and 2% year to date.…Jun 13, 2014Coca-Cola Unveils ‘The Happiness Flag’ at the World Cup32 countries are represented by their national soccer team in the 2014 FIFA World CupTM, yet today, the faces of soccer fans from 207 countries made it onto…Jun 10, 2014Coca-Cola Encourages Americans to ‘Share a Coke’For the first time in the U.S., Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the…Jun 5, 2014Coca-Cola Replenishes 108.5 Billion Liters of Water for CommunitiesTo date, Coca-Cola has replenished an estimated 108.5 billion liters of water back to communities and nature through 509 community water projects in more than…
May 21, 2014War Hero, Public Officials to Kick Off 2014 Coca-Cola 600A United States Congresswoman, the North Carolina Senate Leader and a military hero will lead race fans in the commencement of the nation’s largest Memorial…
May 19, 2014Sprite and LeBron James Introduce #ChangeTheGame ContestThrough the Sprite 6 Mix by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader…
May 13, 2014Last Updated Sep 9, 2015Coke’s VEB Unit Invests — In L.A. LibationsIn a move that ties Coke’s Venturing and Emerging Brands group tightly to one of its most valuable service providers, the brand incubation unit today purchased…