ATLANTA–(BUSINESS WIRE) — For over a decade, LeBron James has made a massive impact on the basketball court, and this summer, he is partnering with Sprite to change the game off the court for four deserving fans.
Through the Sprite® 6 MixTM by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience. James will select one game-changer to receive a $50,000 grand prize. The contest is a celebration of the launch of Sprite® 6 Mix™ by LeBron James, a limited-edition flavor of Sprite created in partnership with the superstar. Sprite 6 Mix is available nationwide in convenience retail stores.
People ages 18 – 30 who are changing the game through music, visual arts, entrepreneurship or community involvement can enter by creating a YouTube video. The video should be 90 – 180 seconds in length detailing their passion and aspirations within their field. Participants should complete their submission by posting the YouTube URL on Twitter with the hashtag#ChangeTheGame. Each video will be judged for creativity, originality, quality of submission and the entrant’s plan to use the $50,000 prize. LeBron James will get in the game by personally choosing the grand-prize winner.
“Over the years, LeBron James has proven himself a great role model by changing the game on the court and off,” said Kimberly Paige, Associate Vice President, Sprite Brands, The Coca-Cola Company. “Through the Sprite® 6 Mix™ by LeBron James #ChangeTheGame contest, we look forward to joining LeBron and rewarding individuals who relentlessly pursue their passion and thirst for success in their craft. We can’t wait to be inspired by some very creative video submissions.”
Before James selects the ultimate winner, a judging panel from Sprite will select four finalists and provide each with a game-changing learning experience tailored to his/her respective field. The learning experiences include a mentoring session with a civic leader for the community involvement finalist; a meet-and-greet with a record label executive or an opportunity to attend a performance for the music finalist; a mentoring session with a business executive for the entrepreneurial finalist; and the visual arts finalist will have the opportunity to display his/her work on Sprite.com and on a custom Sprite item.
To enter, YouTube videos must be posted to Twitter no later than midnight Eastern time on June 1, 2014. Each entrant is limited to one submission per field. Submissions may not contain brand names or trademarks other than those owned by Sprite, nor may they contain material that violates or infringes on the rights of another. For a complete list of contest rules, please visit Sprite.com/change-the-game. No purchase necessary.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™, Georgia® and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.